Shoes, Shoes, Enterprises Test Water Products Terminal Sales

　　刚刚落幕的鞋博会上，一些新现象依然让人印象深刻。晋江不少鞋材供应商除了在原先领域精耕细作外，更是推出了通过自有终端直接面向消费者的成品，这些产品亮相鞋博会，不由得让人眼前一亮。

Wan Jia Xin exhibits its own garden shoe brand "happy flying", will take the airport and shopping malls as a sales channel to pry the domestic market step by step; Rui exhibition has done enough efforts in the "insole specialists" to introduce a series of finished insoles, which include basketball, soccer, casual shoes, skateboard shoes and even high heel shoes. These finished insoles are first placed on the booth of shoe supplier suppliers, and the beauty of them is amazing.

As a supplier of shoe materials, it will directly extend its tentacles to downstream areas, and introduce its own finished shoes brand and directly oriented products to consumers. It can be said that it is a pioneering undertaking of Jinjiang shoe material industry.

 　　   鞋材供应商做成品鞋

In the shoe material hall of the third floor of the shoe fair, the most notable one is the booth of Wan Jiaxin (Fujian) leather and plastic shoes Co., Ltd., which has changed the appearance of the sole aircraft carrier, such as rubber, MD, EVA and other kinds of soles. In the exhibition hall of two hundred square meters, silk has not seen a pair of sole figures, instead of three kinds of colorful garden shoes on the walls.

Relying on the advantages of its own shoe materials, Wan Jia Xin goes faster in the field of garden shoes than his local counterparts.

It is understood that in fact, as early as 2007, Wan Jia Xin began to try to enter the market of EVA footwear products. At present, the development of local garden shoes is only limited to slippers and sandals, and does not involve high-end footwear products. Wan Jia Xin has expanded the development of garden shoes to skateboard shoes, casual shoes, mountaineering shoes and so on. Her own brand "happy speed" has been tested for one or two years in the market.

This is the launch of the whole series of "happy flying" of its own brand, which is to accelerate the pace of entering the field of finished shoes.

Coincidentally, both the domestic and foreign shoe manufacturers' shoe manufacturers, Rui exhibition and Fu Zeng, have plans. "Can we try to push the finished products?"

In fact, their purpose is very clear, hoping to realize the pformation from supporting business to terminal business, and create terminal product brand.

So, we see that Rui Exhibition on the one hand display supporting insoles products, on the other hand, with large posters widely advertised: suitable for various sports occasions and scenes of life, insoles finished products series officially released.

In addition to the field of professional sports shoes, Rui exhibition has also developed a series of high-end products such as front shoe pads, heel cushions and insoles, which are popular in the market nowadays.

　　 要分成品鞋市场的蛋糕

"Garden shoes" are new products that have just come into existence in recent years.

However, these EVA shoes with disposable ejection materials replace most of the shoe upper ones, which are more flexible than traditional shoes. They are not only super light shock absorbing, but also very breathable and skid resistant, which are the reasons for the rapid popularity of garden shoes.

Wan Jiaxin (Fujian) leather plastic shoes Co., Ltd. RB Xu Jianming told reporters.

However, the vamp of the garden shoe is a foaming type of EVA material. It has large elasticity and strong ductility. During operation, it is easily affected by temperature and time. It is often difficult to control, and we happen to have rich experience in producing EVA soles for many years, and the EVA properties are like fingers.

This will reduce the difficulty of actual production operation, and only need to establish a complete process system and quality control system to standardize production. "

   　　 有优势，有商机，这想必就是鞋材鞋企试水成品终端销售的先决条件。

Ding Zhiran, deputy general manager of Fu Zeng shoes materials Co., Ltd. believes that in the future, with the popularization of health concept of foot health in China, the domestic insole market will be a huge "cake".

Having seen what he saw and heard in the foreign shoe market, Ding Zhiran is more optimistic about the domestic market that is ready for development. Therefore, in addition to supporting the company, the company will also consider trying to make some insoles and establish its own brand sales terminal.

And Rui Yan wants to make 200 yuan of high-end insoles is precisely this kind of original intention. In foreign countries, we all use different insoles to put different shoes, and high-end products insoles are also the guests of foreign large and small supermarkets.

Ding Ruizhan, general manager of Rui exhibition shoe materials Co., Ltd., also believes that the future of domestic insoles, especially the popularity of high-end insoles, will become the mainstream trend.

   　　 一举两得的探索

In recent years, we have seen that all kinds of shoe material brands in Jinjiang make subdivision and make brands, and they have made a great contribution in subdividing the brand building.

People in the industry believe that whether it is the brand of shoe material itself or its own product brand, it is the process of continuous grinding in the brand building of shoe material, and it is the only way for the shoe enterprises to seek for the upgrading and pformation.

Ding Ruizhan said that relying on the development base of materials suppliers to launch their own brands means that the upstream of the industrial chain will extend to the downstream terminals, and the exploration of its own finished products is not only a part of brand building, but also a brand indoctrination process accepted by professionals.

It has not only realized the urgent need for the pformation and upgrading of shoe material brands, but, in turn, grasping the market trend of finished products is also conducive to the upgrading of their finished product shoes.

As we all know, an excellent brand material trader plays a leading role in leading the trend. Building various platforms to collect market related fashion trends is an indispensable input before every new product development.

Therefore, the exploration of the finished product market may be able to make up for this regret.

"As a material trader, it is absolutely superior in terms of expertise and technology, and the market demand is still not as accurate as that of the finished products.

However, the exploration of the products from the terminal itself can really help materials manufacturers understand the market better. On the one hand, it improves the strength of the development and guidance of the supporting businesses, and on the other hand, it promotes the process of building its own finished products brand.

Beijing Olympic interactive Wang Yiming said.