In 2009, Luxury Sales Were All In Danger.

With the large number of group companies' financial statements coming out in 2009, it is easy to see that in the fourth quarter, the situation of global sales and consumption of luxury goods is getting warmer.

The 2009 annual financial statements of more than 50 brands including LV, Dior, Kenzo and so on have confirmed their correct strategy in 2009 and achieved annual sales of 17 billion 100 million euros. In particular, the performance of all businesses in the fourth quarter has been significantly improved, and its own cash flow has increased by 66% over the 2009 quarter.

As one of the three largest luxury group in the world, it has Gucci, YSL, Alexander McQueen, Zegna, Stella McCartney, Sergio Rossi, Balenciaga, Printemps spring department stores and other brands, and the group gained 16 billion 500 million euro in 2009.

The proportion of non French market earnings to total revenue continues to rise, and nearly 57% of the proceeds come from the French foreign market.

Richemont was founded in 1988 by Anton Rupert, a South African billionaire.

The company's four business areas are jewelry, watches, accessories and fashion, with many well-known luxury brands such as Cartire, MontBlanc, Vacheron Constantin, Earl, Dunhill, Shanghai and so on.

Total sales in 2009 increased by 2% to 5 billion 418 million euros.

The business profits of luxury goods business fell by 12% to 982 million euros.

LVMH group:

Rely on Louis Vuitton for sale

As the number one luxury giant in the world, LVMH Group recorded 17 billion 100 million euros in revenue in 2009.

During this difficult economic period, the group gained sustained business growth in Asia and showed a good momentum of recovery in Europe.

In 2009, Louis Weedon recorded double-digit profit growth.

Mr. Bernard Arnault, chairman and chairman of CEO of LVMH, said, "LVMH showed excellent resilience in 2009 after the financial turmoil.

The quality of products, the joint efforts of the group and all its brands is the key to our market share. "

LVMH group's fashion and leather goods business has gained 5% overall revenue growth, and its annual operating profit is 1 billion 986 million euros.

Louis Vuitton gained double-digit revenue growth in 2009 and continued to consolidate its leading position in the luxury market.

This year's reform and innovation in product design is undoubtedly the focus of Louis Vuitton, including the innovation of classic series products and the new high-end jewellery series.

In the fast-growing men's wear market, the timely launch of the Damier Graphite series also brings strong performance promotion to the brand.

It is worth mentioning that there are fourth quarters of newly opened Louis Vuitton Maisons stores in Las Vegas and Macao.

In addition, its Fendi, Donna Karan and Marc Jacobs have shown good resilience in difficult economic times; Hennessy (Hennessy) and Christine Dio (Parfums Christian Dior) have shown good adaptability in emerging markets; the income and profits of the company have increased.

PPR group:

Two trump cards for Gucci and emerging markets

PPR continues to strengthen its sales promotion in emerging markets, with sales rising by 7.8% over the previous year.

In particular, the Gucci group's sales in emerging countries have continued to grow significantly, and 33% of the sales now come from these emerging markets.

Sales growth in the Asia Pacific region (except Japan) is particularly obvious (up 21%), of which 46% comes from a substantial increase in sales in mainland China.

It is also worth mentioning that Internet sales have brought nearly 2 billion euros to PPR group, accounting for 12% of the group's total annual sales.

Francois-Henri Pinault, chairman and chief executive officer of PPR group, said: "in 2009, the group's performance was good, thanks to our hard working team.

Now that the market is still recovering slowly, we have enough confidence this year, but we must remain vigilant.

In addition to strict management, we have introduced a strong sales plan with a focus on Further Strengthening the leading position of the group in the fast developing market, such as the e-commerce market and the emerging market, thus further enhancing the performance of the group in 2010.

Although the gross profit of Gucci group and Puma (Puma) decreased by 5.3% and 8.6% respectively in the whole year, a notable sales increase was achieved in the fourth quarter of 2009. It is noteworthy that the sales trend of Gucci group (3.1% growth) and the Conforama of Hong Kong have won the leading share in the French market.

Richemont group:

Strengthening sales network of clothing and accessories

In 2009, Richemont group's total sales increased by 2% to 5 billion 418 million euros.

The business profits of luxury goods business fell by 12% to 982 million euros.

Luxury goods bring the cash income of 819 million euros and the total value of current assets of 822 million euros at the end of the year.

In the group's fashion business, sales of Chlo e dropped a lot over the previous year, which led to a decrease in profits.

Just joined the group's Maison Alaia in October 2007, and did very well in terms of sales performance.

Shanghai (Shanghai Tang) is the first luxury brand from China. It originated from a traditional art jewelry store in Hongkong, and now has more than 39 outlets, including Shanghai, Tokyo, London and New York.

This year, Shanghai will continue to develop new series of Tang dresses, increase global branches, and strive to promote fashion in Tang Dynasty around the world.

As for leather goods and accessories business, Dunhill (Alfred Dunhill) recorded a considerable decline in sales despite sustained sales growth in the Asia Pacific region.

Lancel's sales have also fallen by 8%, and the company is committed to expanding its products to the high-end, but the increase in product prices has undoubtedly caused a decline in the number of sales.