Exclusive Interview With Liu Hong, Founder Of Qi Tian Sheng San Matrix: How To Help China'S Smart Brand Through Ctob

At 18:48 on April 28th, Qi Tian Sheng's "smart brand digital marketing" and China's clothing industry smart brand conference were held at the Daly women's wear College of Hangzhou Vocational and Technical College.

Activities for the industry to deepen the consumption of the Internet, embrace the industrial Internet, help brand intelligence upgrade new strategy unveiled the new economy 2 Prelude!

The event, supported by the Zhejiang garment industry association, was organised by Hangzhou Mochuang Technology Co., Ltd., Hangzhou women's clothing association, Zhejiang garment industry innovation service complex, Zhejiang garment industry association plate making division, Zhejiang garment industry association Designer Association, Hangzhou Vocational and Technical College, and more than 100 domestic heavyweight clothing brand owners and representatives participated.

This event has also been supported by friends of fashion circles, such as Li Changsong, President of the Italy branch of the fashion bazaar Shiyan and the dean of the Guangzhou branch of Carol century clothing Institute.

Zhang Yi, Secretary General of Hangzhou women's wear trade association

In March this year, Mu Chuang technology announced third organizational restructuring in the form of internal letter, reorganized and integrated on the basis of the original three major business groups, retained the enterprise development group (public sector) and technology engineering business group; the new digital media matrix + fashion industry group and platform and content business group (FPCG), with Mochuang technology as the carrier, integrated the upstream and downstream resources of the global fashion industry, and promoted B and X partners in CtoB mode.

This is another 7 years of organizational restructuring and the adjustment of the company's strategic development direction.

Liu Hong: founder of Qi Tian Sheng Sheng matrix, general manager of Hangzhou Mochuang Technology Co., Ltd., Secretary General of garment industry division of Zhejiang garment industry association.

Ah Chun interviewed her in good time.

Ah Chun: what kind of goals do you want to achieve in the third structural adjustment in your eyes?

Liu Hong: this pformation talks about Mucheng, upgrading from the original B service thinking to 2B2C service thinking.

The important performance of this pformation is the establishment of FPCG: Taking "content power" as a core platform, through short video technology, data, algorithm and other technologies to help the garment industry to achieve pformation and upgrading, mainly through the technical service capability of Mu Chuang, making the connection between mu Chong and decoration industry more closely.

Ah Chun: in your speech, you mentioned that you can give X end to the B end, and it will sound like a burn to your brain in the way of CtoB.

Liu Hong: in the past, when we serve brand users, the accumulation of one aspect is technology, and there is a lot of contact with users. This is the advantage of E subscriber and ET.

Today we are through content strength + short video, dig deep brand gene oriented, lead brand precise selection, through customer gene grabbing X experience, innovate X digital marketing, touch C side directly, and serve good C terminal, B end will have more vitality, this is the way of future smart brand must go.

So when providing apparel industry solutions, these industrial solutions are centered on the users of the enterprise, to ensure that the company can help them better serve their users.

This can not only give full play to the advantages of Mu Chuang, but also the pain of many enterprises.

Ah Chun: so, do you create a product that extends the tentacles to the user group of partners to understand their needs?

Liu Hong: Yes.

The key to "TO B business is to focus on customer needs".

Ah Chun: in today's research and interaction, have you mentioned "digital source year" many times?

Why?

Liu Hong: 2019, in the year of digital marketing, Mu Chuang thinks that "number" is small data, according to the data that users can analyze and judge the consumption intention, "word" is the content power, the customer's needs experience and the propagation property of oneself.

With the help of powerful digital connectivity, convergence and deduction capabilities, product and business models are innovating.

In the new historical juncture of new and old combination, the apparel industry, as the main force of "Yan Value Revolution", yearn for diversity, openness and creativity in multi-dimensional in-depth excavation and value pformation.

This is the key point of this activity. In the future, it will be regarded as a fulcrum for leveraging the new economy of clothing and a new starting point for the industry.

Mr. Di Biao, general manager of Zhejiang garment industry innovation service complex

In the speech, a guest speaker of the strategic partners invited everyone to take part in the upgrading of the industry intelligence.

What can we do?

Daly, Secretary of the women's wear College of Hangzhou Vocational and Technical College, Zheng Xiaofei

Ah Chun: among the guests I spoke today, I looked at the media matrix of the government operators, the enterprises, the third parties and your cooperation, which is full of confidence in China's smart brand.

What's your first step?

Liu Hong: of course, the first step is to find smart investors. Finding smart boss is close to smart brand.

Ah Chun: what is the relationship between smart brand, digital marketing and Qi Tian Sheng?

Liu Hong: "smart day" - smart brand, digital marketing, is an Internet matrix concept: a team with common ideals and complementary genes, trained to go out and fight in groups, redefine the clothing brand's content strength, make brand top boosters, serve clothing brands, and create category benchmarks.

Ah Chun: what is the matrix of Qi Tian Sheng?

Liu Hong: a single tree is hard to become a forest.

One thing I want to think about is "dream". What a group of people think is "ideal".

Qi Tian Sheng matrix refers to a group of people with Qi Sheng Sheng's ancestry and skills.

Ah Chun: Oh, what are the basic conditions for becoming a member of the matrix?

Liu Hong: to win the battle against Buddha is to be monkey king of Hua Guo Shan.

Ah Chun, you also count one.

Ah Chun: haha ~ I can participate in your digital media matrix + technology module too professional, too technology, I can not play, but I am very concerned about.

In this conference, I saw the hope of the industry and I am looking forward to it.

Liu Hong: Yes.

Ah Chun, our industry intelligence upgrade is not a pioneer. There are mature and successful cases abroad.

They also took the same path: formation, knowledge, screen reading, flow, remixing, filtering, interaction, use, sharing, starting, questioning and subversion. This is also the 12 major trend in Silicon Valley's prophecy master Kevin Kelly's prediction of inevitability in the next 30 years.

I know that in the United States, there is such a company, the world's leading biotechnology cross-border business platform, through 2 servers and 6 covers GPS, Galileo, and Beidou satellite system to achieve the pmission of large data in the field of air defense applications, which is very subversive tradition, but also difficult to copy the traditional platform.

Because the lead is the need for hard power and extraordinary foresight. This leading platform helps consumers in the world to create global connectivity and build personal trust, and content power is a powerful tool to build trust; in the era of GABC, our personal and platform chain relay and trust determine the future benefits of individuals.

In a word, wisdom is the choice of wise men.

Ah Chun: Liu, let's have a concluding remarks.

Liu Hong: over the years, I have found that we have to believe in the impossible. Things that are unlikely to be used for us will surely be used for us in the future.

We are still at the beginning of the first hour of the first day.

Note: the picture is provided by the conference.