Supreme Or Will Launch A Joint Series With Rolex.

Swiss luxury watches brand

The joint rumor has surprised many fans, but it is not surprising.

According to the world clothing and shoe net, Rolex will become the latest brand of Supreme next year.

According to Instagram account Dropsbyjay, the series of cooperation between Supreme and Rolex will be launched next year, with products besides watches.

According to the pictures currently circulating on the Internet, this cooperation will combine Supreme classic Box Logo and Rolex classic crown.

Because Supreme and Rolex are two.

In the industry's position, the news has aroused heated debate in the trend.

Up to now, neither Supreme nor Rolex has responded to the news.

In fact, as early as 2013, Supreme worked with Rolex to launch a Submariner submarine watch with a limit of 20, but not for sale. The price was $50 thousand, or 320 thousand yuan, at that time.

In view of the high price of previous cooperative watches, many people predict that if the joint name is true, the pricing of this series of products will continue to refresh the record, and the high price of Supreme and LV has become a precedent.

On the one hand, the cooperation between Supreme and LV has been recognized by the luxury goods industry, and the threshold of cooperation has been enhanced. On the other hand, because of the intervention of capital, it has gained stronger bargaining power.

In February this year, LV's Supreme joint series was called the highest ranking joint venture in twenty-first Century.

Rumor has it that the benefit of this cooperation series for brand creation is greater than that of its 6 physical stores and official website, and the profit is very high.

According to the US women's Wear Daily quoted sources from the sources, the sales volume of the cooperation series has been up to 100 million euros.

The picture is Louis Vuitton x Supreme series.

In the LVMH group's first half performance conference this year, the chairman and CEO Bernard Arnault pointed out that the group's core brand LV launched this year's LV x Supreme joint series, which has received a positive market reaction, greatly enhanced the exposure and influence of the brand in social media, and made a great contribution to the growth of brand performance.

In October, it was reported that the Private Equity Investment Firm The Carlyle Group Carlyle Group plans to buy Supreme 50%'s stake at a price of US $500 million.

Insider sources revealed that Carlyle's valuation of Supreme will top up to $1 billion and $100 million in debt.

Supreme, which is recognized by capital and luxury industries, is pulling its gap from other trend brands.

Now, cooperation between Supreme and Rolex may indicate that Supreme is becoming the latter brand.

In fact, it has been predicted that Supreme with high value preservation and appreciation will become another hard currency after Rolex.

Before Supreme, hip-hop singers were more interested in luxury brands such as LV, Gucci, Rolex and so on. But in the African American society popular in hip-hop culture, few brands could achieve the value preservation function just like Rolex.

Almost every hip-hop singer has a Rolex watch. Hip-hop singer Kanye West is famous for her Rolex collection, and the reason why Rolex has such a high position is that hip hop culture was born in the slums Gang struggle, the hip-hop singer's life was turbulent and precarious, and cash was difficult to carry, but a Rolex Watch could help them comeback.

Rolex has the same value preservation function as gold. The hip hop singer's fascination with gold chains and gold teeth stems from the pursuit of gold as a hedge.

Today's Supreme, if it is called "new Rolex" in hip-hop culture, may not be too much.

Supreme hunger marketing and limited sales continue to stimulate consumers' desire to buy, and produce a group of middlemen who are closely monitoring Supreme's selling information. The media has recently revealed a number of foreign Reseller, which is only about 15 years old. They specialize in scalding products, buy and sell them, find out the location of the time to sell the products, queue up and buy them, and then sell them in a profitable way.

The picture shows queues buying Supreme brand owners.

Joe Migraine, a collector specializing in Supreme products, began collecting Supreme related products in 2011, when he bought Supreme x Spalding basketball for 100 dollars and then went out of control.

He put the window on the UV protection material, to prevent direct sunlight, resulting in product fading, regular cleaning products to maintain product integrity.

The products he collected ranged from skateboards to key rings, stickers, skateboards, pins and buttons.

The most expensive collection is the $1000 Supreme x Simpson helmet.

At present, the total price of all his collections has exceeded $100 thousand, and there is still room for huge appreciation.

Some analysts believe that the joint Supreme and Rolex will be hard currency in hard currency, in the industry's status or will be higher than the LV joint level.

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