Adidas Group'S First Quarter Sales Increased By 17%

Classic Stan Smith and brand new NMD series.

Driven by strong performance, the German sports giant

The group has a new growth period, and both sales and net profit have recorded double - digit growth.

The voice rose.

According to the first quarter performance data released by adidas Group, group net profit surged 38% to 350 million euros (about 386 million 100 thousand U.S. dollars) in the quarter ended March 31st, sales grew 17% to 4 billion 800 million euros (about 5 billion 290 million U.S. dollars), operating profit increased 35% to 490 million euro yuan (about 540 million 500 thousand U.S. dollars).

Sales profits accounted for 22% of the total profits.

In addition, the adidas Group announced its second target in 2016 in 3 months, and the net profit of continuing operation has been raised to 15%-18% from the earlier increase of 10%-12%.

Excluding exchange rate effects, sales rose from the previous 10%-12% increase to 15%.

After the expected news came out, adidas Group's share price rose. As of the close of the day, the group's share price recorded a 6.4% gain.

Also noteworthy is that this year, adidas Group will bring two important sports events, including the Rio De Janeiro Olympic Games and the 2016 European Football Championship.

In addition, the group appointed Kasper Rorsted, chief executive of Henkel group, a German daily chemical giant, to be the new CEO of adidas Group in January this year.

He will join the company in August. After two months of pition, he will take over as CEO Herbert Hainer in October 1st.