Lenovo Pform Corporate Culture: Casual Wear, Cancellation Of Separate Office

Lenovo has been on the throne of the computer market by acquiring IBM personal computer business.

However, with the sunset of the computer market and the poor performance of smart phone pformation, Lenovo is showing some weakness.

The latest results showed that its computer business began to slow down, and the acquisition of Motorola moved the company's profits, resulting in a 40% drop in the total number of mobile phones because of the slow pace of integration.

In the pformation from personal computers to smart phones, Lenovo management has realized the crisis brought by the aging of management culture.

According to foreign media reports, Lenovo Group has implemented younger reforms in the management of some countries, such as Google (micro-blog) and Facebook, which can wear casual clothes to work.

Not long ago, Yang Yuanqing, the head of Lenovo Group, said in Beijing that he had already opened micro-blog account, and hoped that Lenovo executives and employees would also embrace social networking and promote Lenovo.

And services.

embrace

It's just a part of Lenovo's youth.

According to the India Times quoted Agarwal, Rahul Agarwal of Lenovo, India as an example, the management culture of Lenovo has changed significantly in the case of India branch.

In July this year, Lenovo India announced that it would modify the rules for employees to wear work clothes, wear casual clothes in the office, and cancel the separate office and private parking spaces of senior management.

In addition, all senior managers are required to register Twitter accounts. They must understand what young consumers are thinking and what products they need.

It is not known whether Lenovo Group requires unified registration of Twitter accounts to executives from various branches.

However, Lenovo's reforms in India are quite consistent with Yang Yuanqing's position in Beijing.

It is reported that Lenovo is younger for India business.

There is greater urgency.

In India, Lenovo's traditional dominant business is enterprise oriented computers and servers. Lenovo needs to expand its market share in the consumer computer business and win more young people's favor.

According to the executive, in the India market, computers contributed 70% of Lenovo's income, accounting for 15% to 20% of mobile phone and tablet business, and the rest from server business.

But in the next few years, Lenovo will accelerate the development of mobile phone business in India, so that the proportion of mobile phone revenue will exceed 40%.

In the two quarter of this year, Lenovo group gained 6.4% of its share in the India mobile phone market, the first time it entered the top five (fifth). According to IDC's report, Samsung Electronics, Micromax, Intex, Lava and other top four occupy the top four points in the first quarter of this year, which needs to be pointed out that the India mobile phone market in different institutions is quite different from the IDC's.

According to reports, Yang Yuanqing at the end of April this year, Beijing held the new financial year pledge conference, said that in the face of rapidly changing market, Lenovo Group many ways of operation and means have been traditional, Lenovo needs rapid and thorough pformation.

Yang Yuanqing said he wanted to pform from a product centric company into a user centered company.

According to reports, Lenovo takes the 4G phone in India mobile phone market, and now occupies 30% of the market share in 4G mobile phone. Lenovo has also launched some cost-effective Android phones in India.