2016 Will Be A Year Of Resurgence Of Clothing And Footwear.

The offline value of 2015 is constantly being re examined and enlarged by the market, and 2016 will be.

A year of recovery.

Online and offline continuous integration, 2016 usher in new development

According to Accenture consultancy survey, there is a sign of "return to the physical store" in China's consumer market.

Data show that the proportion of consumers who plan to shop more through physical stores will rise to 26% in 2014 from 18% in the future, and 93% of people think that physical store shopping is "very convenient".

In the latest statistics of Chinese consumers' online shopping habits, 20% of consumers are browsing online and buying offline.

Because it involves customer related parts of product experience and so on.

Mobile Internet + is the way to success in physical stores.

Online traffic has bottlenecks, offline

Fragmented traffic has become a new traffic entry for Internet companies. At the same time, the online and offline supply chain is convenient for consumers to focus on the full channel sales service.

In 2015, Alibaba invested in Suning, bought Yintai, Jingdong shares Yonghui, and the value of the entity store was valued by Internet companies.

Internet thinking is not for you to do.

Instead, we use the Internet to serve the physical stores. To be precise, we use the mobile Internet to serve the physical stores, that is, "mobile Internet +"!