Where Is The Breakthrough In Self-Management Capability? Buying A Strategic Brand Or Buying A Commodity

Self employment is regarded as one of the outlets for the department store industry. However, it is not as simple as buying goods. It needs not only a broad vision but also an independent commodity plan for warehousing, logistics and every brand.

On the other hand, the department stores are collecting and creating international brands, while on the other hand, the supermarkets are expanding their own businesses.

In the long term joint mode of survival, department stores have become unfamiliar with the deep management of commodities. In the short run, the department store industry can not yet fully return but has moved to self run.

Ginza shares began to share strategic brand or implement commodity buyout a few years ago.

In 2011, the British luxury brand Vivienne Westwood established a joint venture with the Shandong Ginza mall Limited by Share Ltd, and opened stores in Beijing, Shanghai and Ji'nan.

In fact, before that, Chinese consumers had long been a Vivienne Westwood fan.

According to Giuseppe Arag-oni, the brand's global business director, Vivienne Westwood has contributed 60% of its sales to about 20 stores in Hongkong by mainland consumers.

Asia also accounts for 60% of the company's global business.

That is to say, after the cooperation with Vivienne Westwood, the agent of Ginza's international brand business has not stopped.

This year, the company of Ginza shares is negotiating with a famous fast fashion brand in Germany to discuss the general agency in Shandong, and strive to sign the contract before the end of this year.

In addition, the men's clothing store, which is being prepared by Ginza joint stock, is also negotiating with the Shanghai Lifeng company to make OEM processing and strive for cooperation before the end of the year.

In the group's three quarterly bulletin, the reporter noted that Ginza shares in the Department of self employment, said the formation of "Shandong Kai Yun International Trade Company", to undertake the Shanghai Yin Hui business to develop international brand agents.

It is not only the research and development of its own brand, but also the expansion of proprietary business by department stores through brand agents and acquisitions.

Statistics show that at the beginning of this year, the new world department store acquired Well Metro Group Limited, focusing on the development of MOSCHINO, LOVE MOSCHINO and RED Valentino of the company's agents.

At present, many stores have opened stores in Beijing, Shanghai, Nanjing and Chengdu.

"Foreign capital first shop" Parkson also under the leadership of founder Zhong Tingsen, the global acquisition brand to destroy the price of virtual fire,

Earn more benefits with yourself.

Parkson also invested 40 million yuan to establish a joint venture with AUM Hospitality Sdn.Bhd, introducing 4 exclusive catering brands to branches in Parkson and Parkson stores.

In addition, nearly two years reporter combed to note that

Department stores also increase producers' relays and increase the proportion of direct suppliers.

Bailian, Wangfujing and Li Feng Group set up a joint venture to jointly develop their own brand.

Bailian also launched its own cinema brand and "love house collection" brand.

Wangfujing's own brand "FIRST WERT" has been gradually popularized in Wangfujing system after nearly a year of commodity development and brand operation exploration. It also develops unique single products with the key activities of Wangfujing.