CEO Of Desigual Leaves Office
Manel Jadraque is the meritorious executive of the Spanish fast fashion brand Desigual, serving the brand for 10 years and helping the brand enter the US market successfully.
Desigual, Spain's high street brand, announced its departure from Manel Jadraque, the chief executive of the group in 2012. Its founder and President Thomas Meyer will take over the position, but Manel Jadraque still holds a board position.
According to the annual report released at the end of Desigual 3, the company recorded a 963 million 500 thousand euro income in 2014, up 17.5% from 820 million in the same period last year, which is higher than the 8.3% increase of its rival Inditex SA (ITX.MC).
In the 2014 fiscal year, Desigual net profit was 135 million euros, up 3% over the same period last year.
Net interest rate
14%; EBITDA increased by 8% to 261 million 500 thousand euros.
At present, Spain is still the main Desigual.
market
It accounts for 20%, but Desigual is expanding rapidly in the US and Japan. The Japanese market increased by 23% in 2014. In the Chinese market, Desigual has opened Tmall Tmall flagship store in August 2014.
Desigual currently has 526 stores in 109 countries and regions.
Although with
Zara
The annual turnover of the parent company Inditex SA is more than 18 billion euros, but the Desigual created by Swiss designer Thomas Meyer has been in a high growth state in the past 10 years. From 2002 to 2009, it maintained a high growth of 60% to 250 million euros, and 2010 income increased by 76% to 440 million euros. In 2013, the euro 820 million euro was almost 1 times larger than that of four years ago.
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In recent years, DKNY has been overshadowed by the emerging designer brands such as ToryBurch and Rag&Bone in the United States. Behind the bold appointment of the two people, it is entrusted with the hope of the LVMH group to revive the DKNY brand. It is believed that it will enhance the contact between the brand and the next generation of young designers and consumers.
It is said that the sale of DKNY50% took place outside the United States, especially that jewelry was popular overseas (but it was flat in the US).
This appointment reminds us of the bold design of the new generation of designers launched by LVMH in 90s. At that time, Dior was invited to JohnGalliano, Givenchy was invited to AlexanderMcQueen, and MarcJacobs was invited for LouisVuitton.
It is worth mentioning that digitalization will also be the focus of DKNY's push for sales growth.
The appointment also dug up HectorMuelas, the former global marketing creative director of Apple Corp, which is the chief image officer of DKNY, who is responsible for brand image, design and marketing, as well as digital and electronic business platforms.
Before we saw most of the executives of Internet Co fashion companies, such as Apple Corp, who had dug luxury brands Burberry and SaintLauren, former CEOAngelaAhrendts and PaulDeneve, and the Internet companies were also dug up by luxury brands.
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