Gucci And Puma Now Earn Money By Puma

In the world, LVMH (Luwei), France Open Cloud group, and Richemont, the flagship brand of Cartire, are the three most popular luxury group.

Speaking from the scale of sales, LVMH is the biggest.

LVMH is an expert in brand operation. It is very powerful in brand management and marketing. As well as opening the cloud, they have long realized that sports goods are very profitable.

Its LV and Dior men's sports shoes are released every year.

Other brands such as Chanel, Kenzo and Givenchy have also made efforts in the sports market in the past two years.

Since entering the 2013, the global luxury market is in a slump, and bags and apparel are not selling well, and entering the electricity supplier, discounts, and making micro films, the major luxury brands have exerted all kinds of skills to make turnover and stocks less ugly.

Seeing these, Fran Pino ois-Henri Pinault smiled.

It doesn't matter if we can't sell it. We have Kering and sports shoes.

Recently, a news from Bloomberg said that Kai Yun group specially set up the post of chief executive of sports category, and Todd Hymel will take the initiative from July 1st this year, which means that the group has speeded up its expansion in the sports goods market.

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Different, Kai Yun group is not a luxury.

The company, which originated in 1962, originally started timber trading, and later expanded to building materials.

1999, group

The Gucci Group NV 42% stake in the luxury market for the first time in Group.

They are familiar with the financial operation, and like to eat quickly. They quickly strengthened their position in the luxury market by buying brands such as YvesSaint Laurent and Balenciaga. In 2004, they increased the shareholding of Gucci group to 99.4%. In just a few decades, they accumulated hundreds of millions of businesses through acquisitions.

While entering the luxury market, they have always coveted the sporting goods market. Before and after 2000, Kai Yun group launched the sports boutique Citadium. In 2007, they gained the controlling stake of Puma (Puma) 27.1%, and then increased their shareholding to 62.1%. This enabled the group to consolidate its position in sports and life fashion.

Now, the new position of Todd Hymel means that they have stepped up their pace in the sporting goods market.

Fran C OIS Pinault's son Pino (Fran C. ois-Henri Pinault).

In France, his name is much more famous than "Kai Yun group".

Todd Hymel, who is 41 years old, is now the COO of Kai Yun group and chief operating director of sports and life department. His core brand is Puma.

Hymel will move from Paris headquarters to California, USA.