Department Stores Strive To Create An Experiential Consumption Atmosphere

Shenzhen's retail business has unlimited business opportunities.

In the face of the arrival of the electricity supplier era, the entity store will be in a difficult position. If we go to the Mixc, Yitian Holiday Plaza, Imperial Court Square, Nanshan Hai Ya Plaza and other cities during the May 1 holiday, the surging passenger flow implies that as long as the business is properly managed, the store still has great potential for consumption.

The original "Nanshan Hai Ya Department Store" is one of the benchmarks of local department stores. Last May, Hai Ya group announced the upgrading of the site. Today, the new shopping center, renamed "Nanshan Hai Ya colorful square", is being reopened outside this year's "May 1".

Nandu reporters saw at the scene that after more than a year of renovation, the facade of shoppingmall is very internationalized, with a floor area of 50 thousand square meters. Not only has it upgraded in appearance and interior decoration, but also has built two floors, which has provided catering, children entertainment, leisure and other supporting projects to fully meet the shopping needs of consumers.

On the day of the reopening, the shopping center invited "several giant Transformers" to help, bringing a lively experience to the shops. Many families came forward to take photos with them, and did two rounds of dissemination on micro-blog and WeChat.

Reflecting the recent days of being cleaned up by the mall, all kinds of experience activities have been sought after by children.

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Another hot topic is the "experience storm" project staged in the imperial court during May 1.

The new fashion show, Hanfu special exhibition and mini reading experience hall opened.

In the mini reading experience hall, the reporters saw the whole area arranged in a modern and traditional way.

In modern times, all kinds of brand new cars are always in a corner to let you observe and test driving; and in the traditional reading atmosphere, there are good books and good music, with fine dots and soft light, which is definitely a good place to spend holidays.

The official of the imperial court told reporters that the idea of reading on a famous car can not only catch the public's attention, but also remind or cultivate the reading habits of the citizens. Only such cross-border combination is just a gimmick in the eyes of many people.

Although it is the first time in the country, the response of the audience is very good. In the view of the industry, this is also a way for the entity store to resist the interference of the electricity supplier and attract customers into the physical store. The store will have more experience and interactive activities in the future. From the perspective of the volume of passenger flow and store performance of the three day holiday, this activity is indeed very attractive to the audience.