Wanda Must Innovate In Order To Realize The Chinese Dream.

From a negative perspective, it can avoid the recession of China's domestic real estate cycle.

In the next five years, Wanda will no longer be a real estate developer. Then the tide of real estate will rise and fall, and what will happen to the cattle and Wanda? From a positive point of view, it will coincided with the rise of China's domestic consumption boom and the industrial cycle, and it can strategically and quickly occupy the share of China's blowout consumption market in the future, and at the same time let Wanda pform to the industrial form with higher added value such as culture, high technology, finance and service industries.

Only in this way can we seize the new strategic opportunities at the end of China's economic pformation.

Everyone knows that China has reached a crucial crossroads, the economy must be pformed and the country is also facing pformation.

The Chinese economy must stride across the "middle income trap" in the next ten years and leap into the ranks of high-income countries. The whole country also needs to complete a comprehensive pformation.

The "Chinese dream" can be realized at the beginning of the next ten years.

What to do? Only innovation.

This includes both the government's strategy, system and policy innovation, as well as the innovation of enterprises.

Recently, I paid special attention to innovation, especially enterprise innovation, trying to find the answer to China's economy and find out the way of China's future.

Among the companies I am concerned about, there are new innovative enterprises such as "sock cloud Pavilion", and there are also professional home appliance SMEs like FOTILE, and a commercial empire like Wanda.

They are all private enterprises, without state support and without legal monopoly. They can only win the future by grass-roots struggle and innovation.

But only they represent.

The vitality of private entrepreneurs in China, there is hope; private enterprises have tomorrow, China will have tomorrow!

Just before I wrote this article yesterday (April 21st), Zhu Zhu Gang of "socks cloud Pavilion" has just launched the strongest pair of socks in the history of the 798 art community in Beijing: a pair of silk stockings that do not drop off, which can meet the needs of women's ten rigid needs, and a pair of black socks that can deodorant and meet three male needs.

I watched the whole new product launch site, like the new Apple conference, full of the unique shock and vitality of the innovation.

Zhu Cheng, a handsome boy from the 1980s who started business with 3000 yuan, is trying to integrate the global socks industry resources with the spirit of "bubble soldiers" to subvert the socks industry and write his personal "China dream".

FOTILE, the leader of China's high-end kitchen electricity.

In 2008, I became the strategic adviser of FOTILE. At that time, China's economy was facing the cold war of the global financial crisis. FOTILE's strategy was to become a leader in the industry and a market maker, breaking through the macro situation with innovation.

It's like a bear coming, but you are the fastest hunter in the forest. What are you afraid of? After all these years, FOTILE has really done it. She has been ahead of all her colleagues at home and abroad.

Just last month, FOTILE released the latest lampblack machine and launched the world's leading dishwasher, especially for Chinese kitchens, which shocked the industry again.

Mao Zhongqun, the head of FOTILE, vowed: "we should move towards becoming a great enterprise from a respected company."

Chinese enterprises are so sound and powerful that China's new wave of pformation and innovation is in the ascendant.

China's private NO.1, Wanda, the world's first commercial real estate, is doing what?

Recently, I read Wang Jianlin's speech in the Shenzhen Stock Exchange's "entrepreneur's mind exchange".

If Wang Jianlin's idea is realized, Wanda will realize another pformation, and it will be a revolutionary pformation.

Wanda will become a global influential multinational company in China.

As we all know, Wanda is not only the largest real estate enterprise in the world, but also China's largest cultural enterprise, the largest chain department store, the largest five star hotel investment and management enterprise, and also involved in the cinema, collection, football, finance, Internet, tourism and vacation.

However, when China's real estate is at a low ebb tide, where will the Wanda based on commercial real estate go?

Wanda's strategy is: self subversion, seeking revolutionary pformation to create a new future.

The specific idea is to change the thinking of real estate development in the past, and to build Wanda Plaza in the future, mainly to allow others to make hard investment, and Wanda to make soft services, including site selection, planning, design, construction, investment, operation and management. Wanda and investors are divided into 35:65.

This mode is called the "light asset mode", and Wanda will go all in this light.

And rapid rolling development.

Wanda said that the 50 Wanda Plaza, which opened in 2016, is expected to have 20 to 21 houses belonging to the "light assets" mode, and the total number of Wanda Plaza will be doubled.

This speed is like an elephant dancing, amazing!

As of 2014, Wanda had opened 109 Wanda Plaza with an enterprise scale of 250 billion yuan.

The goal of Wanda is, in five years' time, that is, in 2020, there will be more than 400 Wanda Plaza and strive to reach 1000, of which the proportion of property management area of "light asset mode" should exceed 50%, and the profit of more than 2/3 of the company will come from rental services.

This means that Wanda will pform from a commercial real estate driven enterprise into a service driven, even high-tech service driven service enterprise in five years.

At that time, Wanda can be removed from the list of real estate companies, and Wanda will be pformed into a commercial service company.

On this basis, the business scale of Wanda can rise to $100 billion, or more than 600 billion yuan, and grow into a first-class multinational enterprise on the basis of overseas expansion.

This is not only beyond the imagination of most Chinese real estate companies, but also beyond the imagination of most Chinese private enterprises.

A visionary can be a leader and imaginative to succeed. Wang Jianlin's vision and imagination are amazing.