Cai Beiyi Plans To Set Up A Network Trade Fair To Build A Trading Platform.

01

Who is he?

He made Ali exhibition.

Alibaba and Taobao have a reputation, but little is known about them.

At that time, Cai Beiyi, the then director of Ali exhibition, described the relationship between the three as "iron triangle". "Ali exhibition, Alibaba and Taobao are indispensable iron triangles. They are complementary forces between online and offline."

In fact, O2O already existed.

The first China Internet Commerce Conference held in Guangzhou in 2004 was through online e-commerce and offline negotiations.

In the past year's online business conference, Ali exhibition has played the role of the organizer.

Alibaba, Taobao and Ali exhibition, the division of labor between the three is different.

The former two mainly provide online trading platform for buyers, sellers, production enterprises and suppliers, but many Internet traders hope to have a face-to-face communication platform with their upstream and downstream industry partners.

At this point, the Internet commerce conference came into being.

The online business conference sponsored by Ali has played an important role in the strategic layout of Alibaba group.

With the creation of Cai Beiyi and his team, the Internet Commerce Conference has become the largest conference in the industry.

But the story did not end. In 2009, he and his team built a trade fair.

Once the platform was launched, the fire was too unexpected for Cai Beiyi.

"First session

At the time of the event, many people were afraid to let them in, and they could not touch their feet.

Some of the booths are two meters away from me, but I can't see what this booth is selling.

In a speech, Cai Beiyi described the scene at the time.

02

His advantages:

In his work, he found that many brands that sell more than ten million yuan in "double 11" promotions are starting from the following line, and there are few native Internet loan brands.

In Cai Beiyi's view, this is closely related to the incomplete integration of online and offline businesses.

Therefore, it is very necessary to get through online and offline.

"In 2010, the Internet trade fair mainly made a" match ".

Early, let buyers and sellers to match, online acquaintance, and then let everyone know each other offline, know each other, and then return online, we let everyone turn the small list into a big list.

Cai Beiyi once explained the O2O work done by the Internet trading club. "It's like we are opening a hotel, inviting you to have a meal and drink a glass of wine, but you have to rely on yourself when you go back."

O2O has deep insight and soaked in Internet circles. Cai Beiyi's Internet spirit is deeply rooted.

The theme of this Central Plains entrepreneurship conference is "Internet start-ups and entrepreneurial interconnection", which coincides with Cai Beiyi's spirit of Internet entrepreneurship.

At the same time, the net trade fair will create a platform and a circle. In this circle, online brand will be on the safe side and the traditional enterprise brand will take the platform of e-commerce.

In fact, the Entrepreneur Club built by Henan Commercial Daily is also a "circle marketing", which is open to entrepreneurs.

Members who have joined the Entrepreneur Club have raised expectations for this "circle marketing" mode. "A group of truly down-to-earth entrepreneurs will be able to communicate and share with the platform, and radiate the positive energy of the circle to more people."