The Tide Of Listing Of Garment Enterprises

In October 2014, there was a Chinese version. ZARA La Natsu Bell is listed on the Hong Kong stock exchange. A month later, Wien was listed on the Shanghai Stock Exchange. Although the two companies do not have many listings, compared with the difficulties in the listing of women's clothing enterprises and the final results, the two companies have been able to get together and not easy. Shenzhen women's clothing brand leader told the new financial reporter.

Sportswear, Men's wear industry The market concentration of women's clothing industry is lower than that of women's clothing industry. The scale is small and regional is strong. In the words of these people, "many are not strong, but many are not."

Public information display, China Women's wear There are more than 6000 enterprises and more than 30 thousand brands. "But there are very few women's clothing brands in the country, and sales can reach 1 billion per annum."

Although this situation is closely related to women's consumption habits, the small scale also hinders the listing of women's clothing enterprises, and women's clothing enterprises have become the hardest hit areas of IPO.

As early as 2012, La Natsu Bell was in line to sprint IPO, but until the end of May next year, he was announced by the CSRC "terminating censorship" and dreaming of A shares. He had no choice but to switch to Hongkong.

"Because the scale is small enough to meet the listing standards, some of them are not even listed. Shoes and garment industry independent critic Ma Gang told New Financial reporter.

As we all know, when the industry is not good, the value of an enterprise will be underestimated. Therefore, La Natsu Bell is known as "going against the market" or even "listing on the stock market".

Even so, the listing of the two companies has greatly encouraged the confidence of other "sisters". "We also intend to continue to attack this year, after all, listing is beneficial to the improvement of corporate reputation and the replenish of capital flows." The foregoing responsible person.

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The advantages of Langfang clothing city coincided with this market rule. It is located at the core of Langfang City, closely adjacent to the Langfang municipal government and the exhibition center, with a total building area of 150 thousand square meters and a total parking space of about 2000. It provides good conditions for the future to become the most valuable commercial center in Langfang.

From the perspective of the functional distribution of the first floor, one layer is a girl's clothing area, the two level is the mature women's clothing area, the three level is men's clothing, foreign trade factory wholesale warehouse, leisure and sports area, the four layer is the largest Haining fur city and movie theater in Beijing, and the negative layer is children, knitted, shoes and caps and so on. At the same time, the first phase also has 2000 square meters of leisure dining area. In addition, as the two phase of the project, there will be more than 400 thousand square meters of professional market planning, and more than 600 thousand residential, 100 thousand or more office buildings, to achieve rich formats, one stop to meet various business needs.

After the completion of the project, the geographical location of Langfang did not break away from the Beijing market, so it still radiated the entire wholesale market of Beijing as a whole. Plus the surrounding millions of square meters of residential communities gathered, the radiation of the local urban population of not less than 1 million 200 thousand of the population (at least 30% of whom are working in Beijing), even ordinary consumption business needs will be very strong.

Langfang's new dynamic red gate clothing city is mainly engaged in garment manufacturers wholesale, fashion apparel and foreign trade wholesale. The new garment city is also different from Beijing and even the whole country's wholesale market. In the future, with the addition of more than 60 square meters in the garment city, besides the introduction of domestic, Korean, Hong Kong and Taiwan based clothing design companies and design teams, the long term will also open up the European market and provide more convenient foreign trade channels for customers and brands.

For the electricity supplier business, garment city also has full consideration. Garment city is communicating with the famous e-commerce platform in China and discussing strategic cooperation. Later, it is expected to help operators enter the business to fully import e-commerce business, and build "electricity supplier village". According to the plan, the first phase of the "electricity supplier village" will be more than 40 thousand square meters, and will expand to more than 100 thousand square meters in the future. The location is based on the wholesale market of the manufacturers, and the independent third party business operators are mainly interdependent, and become the second sales channel of the professional market.

Langfang new dynamic red gate clothing city will build a modern and professional operation platform for the coordinated development of Beijing, Tianjin and Hebei through functional layout, service matching, brand development, promotion and operation and other links. It will embark on the establishment of an upgraded garment professional market complex that will undertake Beijing Dahongmen and dynamic batches.