Ethiopia Leather Products Expand Market To Enter Japanese Market

Under the auspices of the Japanese International Cooperation Agency (JICA), Ethiopia's sheep leather products will become famous brands and exported to other countries. Sheep leather products will be advertised as the best leather products in Ethiopia.

Reporters from the African media "allafrica recently reported that" the Japanese International Cooperation Agency consultant NoriyukiNagai said in an interview, the "local top product promotion project" short-term goal is to make Ethiopia sheep leather to become the international high-end sheep leather products, and the product into the Japanese market. The sheep leather products produced in Ethiopia are of the highest quality and are becoming more and more famous, and will be exported to the Japanese market and other countries in the world later.

In addition to sheep leather making, the project also looked at other candidate products, but finalized sheep leather for another major promotional product. Nagai said: "the coffee beans produced in Ethiopia are popular in the Japanese market, so it is not necessary to promote them. After studying the feasibility and supply capability of the product promotion, we decided to make sheep skin. Leather products Focus on creating objects. "

KimiakiJin, a representative of Japan's international cooperation agency in Ethiopia, has revealed that the reason why sheep leather is chosen as the representative of Ethiopia's new brand to enter the Japanese market is because Ethiopia sheep and other animal husbandry resources are abundant, and the market potential of sheep leather products is huge.

The government of Ethiopia has also made full preparations for developing the national image through the development of the brand of sheep leather products.

For now, there are three Ethiopia. Local enterprises Participating in the project, these three enterprises are called LeatherExotica, Enzi and ELICOAwashTannery. Because these three enterprises have unique characteristics in sheep leather design, and the quality of products is excellent, they are selected by this project.

Fistum, head of Ethiopia Investment Commission (EIC), said that after the successful entry of sheep leather products into the market and the establishment of a good brand image, it will further expand the scale of the brand and carry out mass production. It is reported that the Japanese International Cooperation Agency has also promoted the project in Indonesia, which has been a successful product in Indonesia and has become a worldwide brand. Today, the masterpiece of Japanese management, Kaizen (Chinese name "improvement: the secrets of Japanese enterprises' success") has become popular in Ethiopia and has become the philosophy of production management in Ethiopia's local manufacturing industry.

Reporters learned that Ethiopia Livestock production ranks first in Africa and plays an important role in agricultural development. Ethiopia is rich in forage resources and is a large animal husbandry country in Africa. The number of livestock in Africa ranks first in the world and tenth in the world. According to statistics, in 2009, there were 50 million 880 thousand cattle, 25 million 980 thousand sheep, 21 million 960 thousand goats and 42 million 50 thousand poultry (chickens) in Ethiopia cattle, which accounted for 40% of agricultural GDP and 16% of GDP, 31% of the agricultural population engaged in animal husbandry, 87% of the annual cash income of farmers, and second of livestock products. At present, Ethiopia has three famous coffee brands in the world. The three coffee brands are Harar, Yirgachefe and Sidama. They are the international symbol of Ethiopia.