"Yiwu China Commodity City" Has Won The Well-Known Trademark.

China Yiwu small commodity city is the largest wholesale commodity market for daily use in the world. It is also the representative and banner of China's commodity trading market. The market turnover has ranked the top of the national professional market for 23 consecutive years. 20, reporters learned that "Yiwu China Commodity City" trademark was officially the state. Business circles The General Administration has been recognized as a well-known trademark, which is the first market in the national commodity trading market to be recognized by the State Administration for Industry and commerce.

In September 1982, with the entrepreneurial spirit of "chicken feather for sugar", Yiwu farmers entered the market of Yiwu's first generation of small commodities, Hu Ching men market. open The brilliant course of Yiwu's market development.

In 1991, the turnover of Yiwu's small commodity market has jumped to the top of the major professional markets in the country. In 1992, it was officially named by the State Administration for Industry and commerce as "Zhejiang commodity city of Yiwu, China".

After more than thirty years of development, Yiwu China Commodity City has undergone five relocation and ten expansion. Now it has a business area of 550 million square meters, 75 thousand business places, more than 210 thousand employees, 210 thousand passenger trips per day, 26 major categories and 1 million 800 thousand single products, and has become an international commodity circulation, information and Exhibition Center. It is called "the largest in the world by authoritative organizations such as the United Nations, the world bank and Morgan Stanley." Small commodities Wholesale market ".

With the increasing popularity, reputation and influence of "Yiwu China Commodity City", in recent years, the market named "Yiwu China Commodity City" and "Yiwu commodity market" have sprung up all over the country. According to incomplete statistics, there are more than 100 "Yiwu" markets across the country.

"These markets are not invested by the Yiwu municipal government or the investors in the Yiwu market. Most of them are not related to the Yiwu market. There are also some problems and deficiencies in the market scale, management services and commodity quality. However, because the market name is similar to" Yiwu China Commodity City ", it is easy to confuse the society and the public. The relevant person in charge of Yiwu market supervision and Management Bureau pointed out that the existence of this phenomenon is not only not conducive to maintaining the normal order of market development, protecting the legitimate rights and interests of consumers, but also to a certain extent, affecting the legitimate rights and interests and good image of "Yiwu China Commodity City".

In March 2011, the Yiwu municipal market supervision and Administration Bureau began to strive to identify "China Commodity City" as a famous trademark in China in the year. In October, China small commodities city group formally submitted the trademark registration of "Yiwu China Commodity City" to the State Administration for Industry and Commerce Trademark Office. Through more than three years of active efforts, "Yiwu China Small Commodity City" well-known trademark identification work eventually fall down.

The "Yiwu China Commodity City" is recognized by well-known trademarks, which can effectively promote the in-depth implementation of the trademark brand strategy in Yiwu. It can effectively curb the chaotic economic activities in all parts of the country with the name "Yiwu China Commodity City" and similar words in the name of damaging the interests of the original brand, and protect its brand value. The head of Yiwu Market Supervision Bureau said.