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16 Ways To Sell Inventory. Do You Have Any Stock In Stock?

2014/10/9 17:13:00 63

Selling StockSkillsBrand Management

   1 attach importance to relevance Sale

Sale at tag price, but full discount, full delivery and other discount means.

2 sharing resources at the same level

Product exchange between agents at the same level but in different regions.

3 let the profit be given to the shopping guide, and the staff will receive extra rewards.

Sell one item to the shopping guide to increase the cash reward, which is suitable for high priced products or ordinary price products.

   4 prepare for it. Special sale

Large sale, super value gift package, trade in and so on.

5 let the goods turn around.

Agents with relatively abundant goods can exchange their dealers' unsalable or dead money under certain conditions.

The 6 generation sells win-win promotions.

Agents concentrate a large number of goods to the franchisee for sale, and bear the promotions of the franchisee. After the franchisee sells a certain amount, the agent increases the return rate.

7 star hotel sale

Positioning high-end brand inventory, in the star hotel for special sale, customer positioning is accurate, and not easy to damage the brand image.

8 pay attention to preparation for sale.

The venue should be stylish, select the right people, train the sales staff, and have a special sale plan. The responsible person must be a good seller.

9, from the consumer group, closed shop feedback members

A few days only for members to carry out special sales, gift coupons and other promotional activities.

10. special welfare Sales Act

Early release shop in the vicinity of shops, and only cardholders can enjoy special offers. This method is generally targeted at white collar workers.

11. sale of genuine and special products.

12. adjust store sale

Transfer all the genuine products of a shopping mall to special stock sale.

   Thirteen Promotion in peak season

Discount sales ahead of schedule, do not wait until the end of the season.

14.VIP feedback method

Characteristics of time in high-grade shops to promote VIP customers.

15. shop decoration before sale

Shop decoration as propaganda means, the inventory will be concentrated in the shop to be renovated for promotion.

16. joint promotion method

Agents and distributors with strong inventory digestion capabilities jointly promote sales.

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Shop marketing is not a new invention. It was only when people were planning advertising activities before, they paid attention to the propaganda of big media such as television and newspapers, and regarded shop marketing as the last marketing tool. However, from the current market situation, some of the characteristics of the goods (such as clothing and consumer goods), sometimes the need to store marketing as the main dissemination of activities, more to stimulate the consumer's desire to buy.

Shop marketing first faces the consumer's shop advertisement, especially the door advertisement and the light box advertisement in the shop. In the past, store advertising only occupied a fixed position in retail outlets as a means of communication. Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

Store marketing also includes the display of goods and the configuration of music. The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive. Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

The survey declined: 70% of people like to shop in music shops. But not all music can achieve this effect, while soft and slow music can increase sales by 40% while playing music, but fast-paced music reduces customer time in stores and reduces purchases.

Packaging advertising saves advertising costs but achieves remarkable results. Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.

Effective store marketing must be able to attract consumers' attention, let customers' footsteps stay in front of their clothes, bring up their interests, stimulate their desire to buy, redress their clothes, and finally take action, which is the ultimate goal of store marketing.

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