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Us Luxury Chain Nordstrom Aims Canadian

2014/8/14 13:21:00 64

in recent years, a href= "//www.sjfzxm.com/news/index_p.asp" > Canada < /a > domestic share price and house price have been climbing steadily. America's largest a href= "http:// www.sjfzxm.com/news/index_c.asp" > luxury /a > chain store Nordstrom focuses its attention on Canadians with high per capita property and large pockets. However, it is no easy task for US companies to make a big profit from the rational luxury consumers in the neighbouring countries. 
 the report shows that the largest luxury goods store in the United States, the a href= "http:// www.sjfzxm.com/news/index_c.asp" > Nordstrom < /a >, plans to open 6 branches in Canada this year, two of which are in Toronto. Before Nordstrom was acquired by Canada 's Hudson' s Bay last year, Nordstrom did not attach much importance to the Canadian market. 
 Nordstrom specializes in chain stores with top luxury brands. In recent years, wealthy Canadian consumers have been spending more and more ahead of US consumers. In this context, Canadian luxury shopping centers have sprung up. The change in Canadian consumption habits has attracted Nordstrom's strong entry into the Canadian market. 
 > in addition, < a href= "http:// www.sjfzxm.com/news/index_p.asp" > the US < /a > depression before the economy, while Canada's real estate and stock market prices are very good, the economic development is good, and the national wealth is booming. Nordstrom therefore looks ahead to the Canadian market. 
Before P, the consumption concept of Canadian luxury consumers has changed. Before that, Canadians were much more conservative than American consumers in terms of luxury consumption. They were more willing to save their money than to spend too much money. But now it is different from before. Canadian shares have been rising for several years and property values have soared. This made them realize that they were richer than they expected, and now they are more willing to consume luxury brand clothes. 
 statistics show that Canadian housing prices have risen 32% in the past five years. In 2013, Canada's total consumption of top luxury and intermediate luxury goods was $6 billion 500 million, up 18% from 2008, /p.
 however, although the data are positive, it is not easy to enter the Canadian market, according to industry analysts. 
On the one hand, the reasons for "P" come from the competition of local brands in Canada. Canada's luxury brand Harry Rosen has heard that Nordstrom will enter the Canadian market and immediately expanded its operations to invest $100 million to reorganize its stores and try to squeeze the Nordstrom. In addition, Nordstrom's Canadian rival Harry Rosen also has the sole agency for many of the most popular clothing luxury brands in the market, which also puts Nordstrom at a disadvantage. 
 on the other hand, the reason why Canadian consumers themselves are very rational. Although the bag has been bulging, the choice of brand consumption still has a high recognition ability, and it will not be easy to sell because of the promotion advertisement. Even if we have money, we will still bargain and consume rationally. Therefore, from all angles, Nordstrom's road to Canada will not be very smooth.