Wechat Helps Wangfujing Speed Up The Upgrading Of All Department Stores.

< p > June 6th, < a href= "//www.sjfzxm.com/news/index_p.asp" > Chengdu < /a > Wangfujing Shopping Center (KELONG Road store) officially launched the WeChat O2O shopping experience tour activity. WeChat's promotion of O2O to the offline department stores is continuously increasing. Chengdu people shopping at the KELONG store in Wangfujing can not only enjoy the new shopping experience of "Ba Shi" brought by WeChat, but also get the super strength discount offered by Wangfujing department store.

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Analysts believe that the current entity a href= "//www.sjfzxm.com/news/index_c.asp" > general merchandise industry < /a > although facing the impact of homogenization competition and from the electricity supplier, it still has the advantages of experience and immediacy. With the help of WeChat's ability to connect, the entity department store can not only retain the original physical, service and face-to-face social advantages of the entity business, but also achieve multiple formats and diversified development, and accelerate the integration of the "double line" O2O on the offline offline, and achieve a breakthrough through pformation and upgrading.

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< p > < strong > preemptive experience of "future department store" Fun Journey < /strong > /p >

The idea of < p > "future department store" is getting closer and closer to us.

The experience zone established in Chengdu Wangfujing Shopping Center (KELONG Road store) can enjoy the convenient and convenient shopping journey through the WeChat public account of Wangfujing department store. It can also share the friends' reference with the clothes and bags in the phase, showing the prototype of the "future hundred goods" to consumers.

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The way to participate in the "P" is also very simple.

On -8 June 6th, as long as you go to Chengdu Wangfujing Shopping Center (KELONG Road store), you will see WeChat sign in as soon as you enter the door. You can get the Tommy brand 200 yuan voucher when you check the "WeChat department store" WeChat public account.

Customers can experience the future store in the 2 floor of the Wangfujing Shopping Center (KELONG Road store), browse the merchandise on the glitzy virtual counter Pad, complete the self purchase through the public account, and experience the future department store shopping.

At the same time, customers can choose to take part in activities under the 1 floor, including WeChat experience shopping, drinks, bracelet and other small gifts, participate in the word game to win QQ doll.

What is worth noting is that customers buy goods through WeChat and send WeChat red packets all over the venue. The amount is up to 100 yuan at random, and users can also send red packets to friends.! < /p >

< p > in addition, this customer's choice of goods in the TOMMY counters can also be a product of one yard to experience the future shopping. There are still special discounts for the WeChat public account of Wangfujing. There are multiple rituals waiting for you to come! < /p >

< p > < strong > > "six abilities" boosted entity < a href= "//www.sjfzxm.com/news/index_c.asp" > department store < /a > all channel upgrade < /strong > /p >

< p > it is understood that since February of this year, Wangfujing department stores have opened cooperation with WeChat in Beijing and Chengdu.

The Chengdu Wangfujing Shopping Center (KELONG Road store) once again hand in WeChat, which means WeChat's push to the traditional entity department stores is showing.

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< p > in the industry view, WeChat can at least give six capabilities to the entity department store: 1, customer identification, and create a pan membership system.

Pay attention to the user of the enterprise's public account. Every landing company can recognize him.

2, precipitation analysis of customer pactions and behavior data, optimization.

After establishing a connection with users, all pactions and browsing behaviors of users can be saved in the database, and large data analysis can be carried out to optimize them.

For example, goods, goods and so on.

3, anytime, Internet experience.

4, accurate Internet based customer management and marketing tools.

5, continue to touch customers after leaving the store, this is a very important point.

As a traditional entity store, as long as customers step out of the store, the business of offline entities may be cut off from customers.

But through WeChat, it can reach customers continuously.

6, the virtualization and socialization of business means.

These capabilities are difficult for the real business to acquire, especially after leaving the store.

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< p > not only is the entity department store itself, but also for the cooperative merchants of the entity department store, the access to WeChat platform is also an opportunity to stabilize the old customers and develop new sources.

Take the Tommy brand of this activity as an example, after the user completes a purchase behavior, the user who likes to share will "buy" things that are bought, and the result of attracting friends is that more customers will join in the purchase.

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< p > "we hope to realize the innovation and pformation of the department store industry by WeChat, and create more new and convenient shopping experiences for customers." the relevant person in charge of Chengdu Wangfujing said that with the help of the WeChat public number, we can not only integrate online and offline, cultivate customer loyalty, but also get the data connection between our physical stores and users.

With these data-driven connections, we can truly and truly datate the consumer's offline consumption behavior.

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< p > in the "electric business thinking" has been deeply rooted in the traditional retail industry now, combined with the best line of resources to speed up the depth of integration, looking for a "win-win" approach, will help traditional entity stores to break through the trend, take the lead in capturing the market.

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