Looking For New Brand Of Shoes In Wenzhou

Wenzhou brand takes advantage of chain monopoly to open up the streets and alleys, but it is difficult to enter the shopping malls. In the face of such a situation, how to act? From October 20 to 22, the "national brands and China's Department Store Industry Summit Forum" was held in Wenzhou, sponsored by China department store business association and co organized by Aokang Group, baoxiniao group and Times Square. The forum has attracted wide attention from all walks of life. Leaders from the Ministry of Commerce, SASAC, Academy of Social Sciences, department store business association, Wenzhou City and other leaders as well as more than 30 large and medium-sized department stores all over the country gathered in Wenzhou to face-to-face with Wenzhou local brand enterprises, focusing on how to build a deep-seated communication platform between national brands and domestic mainstream shopping malls To explore and communicate. "The purpose of this forum is to build a platform of" communication, investigation and cooperation "between national brands and large-scale domestic department stores, so that more national brands can enter the department stores." Said Chu Qi, executive secretary of the China Business Association. Yan Yongping, general manager of Nanjing central shopping mall, a domestic shopping mall giant, also said that after years of market baptism, Wenzhou brand has been comprehensively improved in terms of product quality and other aspects. A large number of excellent national brands such as Aokang and baoxiniao have emerged, and more brands are needed in the stores. We hope to carry out more extensive cooperation with each other. At the forum, Wang Zhentao, President of Aokang Group on behalf of Wenqi, said: "shopping malls are an important channel for brand development. If Aokang wants to make its own brand bigger and stronger, it must enter the mall. At the same time, we hope that the department store industry can recognize our local brand in Wenzhou again. We have confidence and strength to cooperate with shopping malls, seek common development and win-win future." it is understood that Aokang started from shopping malls and once won the first place in the sales of shopping malls in central provinces and cities. Later, Aokang created a chain monopoly mode of shoes and achieved great success. Nowadays, shopping malls are gathering high-end brands. Aokang group wants to return to them. It has done a good job in staff training, product research and development, production and sales. In early 2008, it formed a strategic alliance with wanliweide, a famous Italian brand, to obtain the global brand management rights of wanliweide. With this, Aokang may quickly open up the market channel resources in China and even the world. during the forum, the launching ceremony of strategic alliance and large-scale TV interactive forum were also held to conduct direct dialogue and truly realize barrier free communication between the two sides. In addition, the organizing committee has also arranged a great distance between the "business evening" and "Aokang" brand.