The Shaoxing Scheme Aims To Build The Fabric Center As A Brand Center.

< p > recently, 3 Hongkong brand masters tailored the brand plan for Shaoxing County < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >, and pointed out that Shaoxing needs a brand center centered on creativity, intellectual property, fashion and fashion. At present, the creative park of China Textile City is most likely to become such a brand benchmark.

< /p >

< p > in the eyes of many entrepreneurs, brand affairs are numerous and complicated, involving a wide range of businesses, and don't know where to start.

Wu Qiuquan, executive director of Hongkong MCL Brand Consultants Limited, is also a director of Hongkong Brand Development Bureau, Hongkong a target= "_blank" href= "//www.sjfzxm.com/", "designer /a" association chairman, and so on. He often meets such an entrepreneur.

As we all know, in Shaoxing, more entrepreneurs are poor and their experience is still not clear about the direction of brand building.

< /p >

< p > Hongkong is well known for its fashion design. From 60s to the last century, several generations of fashion designers have been internationally renowned. Every year, Hongkong TDC has a large fashion festival and fashion week. International buyers and buyers of mainland shopping malls will go to Hongkong to pick fashion, while Shaoxing enterprises will also go to Hongkong to find "weathervane".

< /p >

< p > like Keqiao's creative industry service center and creative park, Hongkong has not only similar creative industries and technological innovation committees, but also brand development bureau.

Experts from the creative and brand circles in Hongkong, in the form of case sharing, elaborated the connotation of brand engineering, the essentials of enterprise brand construction, and combined with the characteristics of Shaoxing textile enterprises, tailored the brand engineering plan for Shaoxing textile enterprises.

< /p >

< p > Wu Qiuquan said that brand engineering is a science involving business planning, market orientation, survey and analysis, trend index, enterprise organization, business philosophy, competition situation, production and operation, profit making mode, product planning, process operation, warehouse management, management and distribution, cost-effectiveness, and sustainable development. Brand engineering is also an art, taking into account strategic thinking, R & D, organizational culture, business philosophy, design aesthetics, personality style, emotional appeal, purchase experience, promotion and taste, taste and enjoyment, all kinds of lifestyle and preferences.

And the brand that applauds and attracts the attention must be the result of careful thinking of enterprises, products or services, including market acceptance, innovation, creativity and culture connotation.

It can be said to be an organic combination of technology and art, a fusion of objective market and subjective feelings, a dream combination of planning and creativity.

< /p >

Experts say, Keqiao's light textile industry has developed very well. Many entrepreneurs are experts in fabric production technology and technology. Keqiao can consider developing a fabric production center from a strong fabric production base to a strong brand planning with strong emotional attributes. It will make the fabric center a creative center, especially a "a target=" _blank "href=" //www.sjfzxm.com/ "clothing /a" creative center.

Both sides can carry out some joint planning to upgrade the fabric center and creative center into a brand center based on creativity, intellectual property, fashion and fashion, and become the local brand benchmark, thus further enhancing the impression and influence of the whole city.

< /p >

< p > it is understood that the three major parks of Shaoxing creative base have gathered more than 230 enterprises and more than 1500 kinds of talents, and industrial clusters have achieved initial success.

Bai Si, Dongfang ship, Rui Xue, Shi Weidi and many other garden enterprises have tried to develop brand engineering through organic integration of technology design, fashion creativity and culture and art, and have taken a good step, and the brand awareness is rapidly improving.

After the forum, these enterprises expressed their inspiration and pointed out the direction for the brand engineering of the enterprises.

< /p >