Luxury Business Line Experience Can Meet Consumer Service Requirements.

< p > in the industry's view, behind the price reduction of the temple library and even the introduction of free leasing, it reveals the frustration of the entire luxury electric business.

"This is a good marketing tool, but it is not easy to implement it."

Zhou Ting, a famous luxury goods expert and President of the Institute of wealth research, said yesterday in an interview with a Commercial Daily reporter that this looks more like a marketing strategy.

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< p > on the one hand, it is a promising market. On the one hand, it is a miserable business. Under the vigorous demand, why is the luxury electric provider not so hot? < /p >

< p > "unclear management mode is the biggest problem."

In this regard, Zhou Ting said that the most important thing for luxury electric providers is to combine online and offline, but now many electronic business platforms only regard themselves as a channel provider.

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< p > luxury goods providers still have a fatal injury that they can not afford to protect.

"Fakes are seriously impeding the development of luxury electric business."

Zhou Ting, for example, has caused a great stir in Dangdang's "Tian soo watch storm" and jumei.com's alleged 90% fake products.

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< p > in Zhou Ting's view, luxury electric business has another weakness that is after-sales service.

"No one can provide perfect after-sale service."

Zhou Ting said that the audience of luxury goods is high-end users, and has strict requirements for after-sales service and user experience.

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< p > in fact, luxury online is not the end of the road.

Zhou Ting believes that as long as there is demand in the market, there will be broad room for development of luxury electric business. Only the domestic luxury electric providers are still in the shuffling stage. They need to continuously accumulate experience in the industry and explore the patterns and laws that are really suitable for the development of this industry.

So, how should luxury electric business go? < /p >

< p > in Zhou Ting's view, for ordinary electronic business platform, on the one hand, they should change their mentality, not just go to the brand to stimulate consumption, but to build a suitable platform and use their consumption power to negotiate with the brand.

On the other hand, luxury electric providers must adopt the mode of "online sales + offline experience" to improve customers' consumption experience.

This is because online sales bring convenience to consumers, while offline experience can meet consumer demand for luxury goods.

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