Wang Zaiwen: Let Women Be Attractive Because Of Being Able To Win.

The replacement of P, spring, summer, autumn and winter brings about a trend of fashion, while women are the most addicted and crazy pursuers in this fashion trend.

A woman's purse is opened by fashion, and a woman's wardrobe is filled with fashion. A woman always lacks a dress.

In the pursuit of fashion, how can it be more beautiful? < a href= "//www.sjfzxm.com/news/index_f.asp" > Wang Zaiwen, director of the design of /a.

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< p > > Hello, Mr. Wang, first of all, would you please briefly introduce the brand features and characteristics of Bafield's ladies' dress? < /p >

< p > Wang Zaiwen: BESTFEEL is a brand new dress brand of Shen He industrial. Its overall style is located in < < a href= > //www.sjfzxm.com/news/index_h.asp > > simple, fashionable, modern, exquisite < /a >. The style is mainly based on succinct and fashionable style. With unique embroidery and printing, the young woman who knows the taste of life has a relaxed, leisure and natural and exquisite living environment.

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< p > Author: in fact, the competition of women's clothing is very intense, and women's eyes are also very picky. So how can she grasp all kinds of popular elements nowadays? < /p >

< p > Wang Zaiwen: Bafield's dress is inspired by European, American and Japanese women's garments. Our designers all want to develop women's clothing independently, with profound aesthetic knowledge, good sense of color, and familiar with fabric and accessories market.

In addition, Bafield has always regarded R & D as the core and most important part of the industrial chain, and has set up a R & D center in a modern international metropolis, Hangzhou and Nanjing, laying a solid foundation for the Bafield brand to fully interpret the most fashionable and popular style in China.

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< p > Author: we know that nowadays clothing needs to be "brand". What do you think is the most important part of a successful brand? < /p >

< p > Wang Zaiwen: first of all, precise positioning is very important.

Because Bafield is a new brand, I think positioning is the first step.

Positioning determines whether the brand can occupy a place after entering the market.

For example, there are many brands of women's clothing nowadays, but positioning is still not the same. They are located in "little Shu dress", "mature dress", "OL" and so on. We can only excavate the "blue ocean" according to the precise positioning of brand style.

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< p > secondly, it is very important to study the habits of consumers.

Before entering the market, we must have a clear idea of what our target consumer groups are and what kind of consumption habits they have.

Generally speaking, Chinese people are relatively introverted, but this does not mean that they do not pursue fashion. Therefore, Bafield added prints and embroidery to design elements, which conformed to their "restrained but fashionable" consumption habits.

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< p > Author: it is understood that Bafield has direct stores in Hangzhou, Nanjing and other places. What action does the brand have in joining? < /p >

< p > Wang Zaiwen: at present, Bafield has more than 20 direct outlets in the provincial cities. We mainly do publicity and promotion through these image stores, but joining is bound to be an important channel to expand the market. Therefore, in the future, we will have two modes of self marketing and franchise, and "two hands are hard".

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< p > Author: at the end of the interview, can we invite Mr. Wang to talk about Bafield's next important action and development plan? < /p >

< p > Wang Zaiwen: next, Bafield will invest hundreds of millions of dollars in information construction, realize zero a href= "//www.sjfzxm.com/news/index_cj.asp" > terminal sales network < /a > and zero data lag in headquarters data exchange, and use advanced management software and analysis model to grasp the market dynamics, so as to make sure that we can win the battle in a tent.

Through these actions, we expect to build Bafield into "China's clothing Empire".

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< p > Author: OK, thank you very much for your sharing. Thank you for accepting this visit.

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< p > Wang Zaiwen: Thank you.

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