Shanghai Department Store Is Facing Online Shopping Impact And Exploring New Consumption Mode.

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< p > yesterday, Chen Fangjian, deputy director of the Shanghai Commercial Commission, told the reporter that the a href= "//www.sjfzxm.com/news/index_p.asp" of the business center, "Changning District" /a, pointed out that the new consumption mode and the new concept of consumer service are the magic weapon for the department stores to get out of the predicament.

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< p > Chen Fangjian introduced that in order to deal with the attack on the new department stores such as online shopping, the business committee and the regional a href= //www.sjfzxm.com/news/index_c.asp department store /a were to conduct research and reform, increase the proportion of catering and cultural consumption, and upgrade the service level, so that the traditional department store format is more in line with the development needs of future formats.

In developing fashion experiential consumption, cultural leisure consumption and family lifestyle consumption, we should develop new consumption patterns.

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< p > for example, in the area of Shangjia center, Hongqiao friendship mall and other high-end brand gathered shopping malls, set up coffee shops and clubs to provide fashion and leisure places for white-collar workers; while the world trade mall and other places carrying exhibition functions, vigorously expand cultural and leisure consumption, give full play to the advantages of the exhibition hall, arrange domestic and international dance performances, clothing gifts exhibition, set up < a href= "//www.sjfzxm.com/news/index_h.asp" > Art Center < /a > rolling show, bring people flow; as for family lifestyle consumption, it is the introduction of one-stop shopping for daily necessities in the shopping mall.

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< p > according to the latest statistics, Hongqiao commercial center gathered in Hongqiao friendship mall, Hongqiao City, Huijin department store and other comprehensive shopping malls, in 2013 New Year's day, Spring Festival and other holiday performance eye-catching.

Sales of three major shopping malls increased by 23%, 30.15% and 14.68% respectively.

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