Clothing Stores Are Out Of Fashion. Clothing Online Shopping Is Growing Rapidly.

In < p > > in a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > business war, the entity store seems to have more and more advantages. Online shopping is very aggressive. Its rapid growth, large scale and broad prospect are indeed astonishing.

Apparel online shopping is racing all the way with China's speed.

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< p > "I have got the bag you want, and I will bring it to you next time."

Friend Cai Yan is a "bone ash" online shopper, small to daily necessities, < a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a > furniture electrical appliances, all "one network to fix".

During the Spring Festival, Xiao Cai was busy walking around the Internet to buy new clothes for himself and his relatives and friends.

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"P > is slightly different from Cai Yan. Hu Jingyi is not only keen on online shopping, but also a" fitting family "online shopping man.

She takes the mall as a fitting room and tries not to buy it.

After choosing the right clothes, she will take down the number, search the same products on the Internet, and then buy at a discount when the shop sells discount.

"The price of goods on the Internet is much cheaper, and 95% of my clothes are bought online."

Hu Jingyi said with pride.

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< p > nowadays, more and more consumers like Cai Yan and Hu Jingyi have joined the army of clothing online shopping.

The main reason for them to buy online is that the price is relatively cheap.

Buyers want to buy cheap and good consumer goods, and the network provides them with a convenient platform for price comparison.

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< p > < strong > clothing enterprises and shopping malls have "touches net" < /strong > /p >.

< p > "in fact, export enterprises have certain advantages in the field of e-commerce. Generally speaking, the quality of export products is good, and enterprises have their own production plants, and only need to cultivate a professional e-commerce marketing team."

The opinions of the industry made Cao Li Qian, general manager of purple Brocade Factory, move the idea of "touching the net".

"At this stage, we are walking on two legs of" OEM + brand ".

For traditional clothing enterprises, the most urgent task is to make good use of Alibaba, Taobao and other e-business platforms.

Cao Liqian said.

In the past two years, the unfavorable environment of export has impacted more and more garment export enterprises from original "OEM" to private brand, hoping to find a way to break through with the booming electricity supplier.

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< p > not only that, but as more and more consumers join the army of online shopping, physical shopping centres are also unable to restrain themselves and speed up the pace of "touching the net".

Following the first introduction of "no closure" to online business in Paris in spring, the first eight hundred partners and two new world shopping centres all coincidentally wrote articles on online shopping.

The first eight hundred partners will open up online payment channels last year to shorten the waiting time for customers to queue up, while the new world has launched a new mode of online group buying and offline consumption, and broadening sales channels.

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< p > "e-commerce has natural advantages in grasping market trends."

Cao Lei, director of the China e-Business Research Center, said: "the changing trend of fashion requires clothing companies to track the market in real time, anticipate the change of customer needs, and react quickly to customer requirements. The data mining technology of e-commerce provides a convenient technical means for enterprises to achieve this goal through the investigation of consumer interest and the collection and analysis of customer feedback information.

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< p > it is understood that with the rapid development of clothing products in the field of e-commerce, the traditional a href= "//www.sjfzxm.com/" target= "_blank" > brand clothing /a > enterprises have accelerated the pace of expanding online business.

At present, there are more than 5000 traditional clothing enterprises on Taobao online selling through different forms.

China Electronic Commerce Research Center monitoring data show that more than 75% of the brand clothing enterprises "touches the net".

"Internet can break through the limitation of time and space and spread information quickly. Internet based e-commerce has greatly shortened the growth cycle of clothing brands."

The industry believes that e-commerce will become a brand clothing enterprises can not ignore the field.

With the rapid development of e-commerce, China's apparel online shopping market has made a huge impact on the channels, marketing, price and supply chain system of traditional garment enterprises.

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< p > strong > online shopping clothing is bound to enter the brand age < /strong > < /p >.

< p > "online shopping is really convenient. It is no wonder that online shopping is sitting in front of the computer for hours."

Ms. Liu, who has just bought products on the Internet, sighed, "originally, to go shopping in a physical store should be turned over for a long time, often tired and weak. Now, if you light your mouse, your favorite articles will be delivered to your door, so it's very convenient."

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< p > most of the young people who are keen on online shopping in the past are now joining the ranks of online shopping by more and more middle-aged people and even old people.

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< p > < China a href= "//www.sjfzxm.com/" target= "_blank" > textile > /a > Industry Federation gives a set of data to prove the rapid development of clothing online shopping.

In 2011, the scale of apparel online retail pactions increased by 94.7%. It is estimated that by 2014, the overall scale of China's apparel online retail market will reach 519 billion 500 million yuan, and that will occupy 27% of the total online shopping market.

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< p > data from AI consulting show that the market is wider than previously predicted.

In 2012, the scale of China's online shopping market has reached 1 trillion and 180 billion yuan, of which the clothing online shopping market paction scale is 318 billion 880 million yuan, accounting for 26.9%.

"The continuous growth of online shopping users has created a new pattern for the development of clothing e-commerce."

The e-business observer thinks that

Statistics show that clothing sales account for 40% of the total retail sales of e-commerce.

For most Chinese traditional clothing enterprises, e-commerce is still a new field.

It is precisely this situation that has developed rapidly and the market predators have not yet formed, which has created great room for the online business of garment enterprises.

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< p > in the view of edification, the online shopping clothing market is bound to enter the brand age.

All electric business enterprises can build their own brands through unique development strategies and expand their development space.

At present, the most urgent thing is to guide enterprises to make full use of the Internet, through technological innovation, industrial upgrading and differentiated competition strategy in the segmented market, to achieve the development goal of online shopping enterprises and ensure the healthy and sustainable development of the industry.

"In the long run, the sooner the online marketing companies are, the more initiative they will be."

According to the analysis of the relevant personages, with the further expansion of the size of the apparel online shopping market, the differentiation of enterprises will be inevitable.

In the next few years, apparel online shopping enterprises should speed up the pace of brand building and create well-known clothing enterprises and brands with < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > influence.

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