The Off-Season Is Not Bad. The Three Quarter Is A High Profit Margin For Home Textile Industry.

Recently, Home textile Meng Jie, home textiles and fuanna 3 home textile listed companies three quarterly reports have been released. Although the three quarter is the traditional off-season of the home textile market, the reports of 3 companies show that the industry has been developing steadily in the three quarter. Net profit The growth rate reached 103.65% and the gross profit margin was as high as 46.3%.

In the first three quarters of the first quarter, Roley achieved an operating income of 1 billion 634 million yuan, up 42.62% from the same period last year, achieving a net profit of 280 million yuan, an increase of 57.18% over the same period last year. The third quarter achieved operating income of 631 million yuan, an increase of 30.34% over the same period, and net profit of 118 million yuan, an increase of 38.83% over the same period last year. The company said revenue growth continued to strengthen during the reporting period. Channel construction To increase R & D investment, product reputation and popularity have been further upgraded.

In the three quarter of the first quarter, the operating income of Meng Jie home textile was 811 million yuan, an increase of 63.86% over the same period last year, achieving a net profit of 64 million 590 thousand yuan, an increase of 43.17% over the same period last year. The third quarter achieved operating income of 257 million yuan, an increase of 73.85% over the same period, and net profit of 22 million 950 thousand yuan, an increase of 36.93% over the same period last year. At the same time, the company's sales expenses reached 66 million 570 thousand yuan, an increase of 80.62% over the same period last year, mainly due to the increase in advertising costs and terminal terminal construction costs during the reporting period. The company said that the brand effect has become increasingly prominent, the sales network has gradually expanded, the main business has steadily increased, and the internal management has been continuously strengthened, so that the company's performance has increased over the same period last year. At present, Meng Jie home textile has 4 market influence brands, including "Meng Jie", "sleep", "Meng Jie Bao" and "look". Among them, "Meng Jie" accounts for more than 80% of sales revenue, which is the main source of income and profits.

In the first three quarters, Fuan realized operating income of 945 million yuan, an increase of 35.34% over the same period last year, achieving a net profit of 129 million yuan, an increase of 86.77% over the same period last year. The net profit of the third quarter was 43 million 220 thousand yuan, up 103.65% over the same period last year. The company said that the main reason for its growth was the further expansion of the domestic sales network, the increasing popularity and reputation of the brand, and the continuous expansion of domestic demand. The company also predicted that net profit in 2011 increased by more than 50% over the same period last year.

Analysts believe that the high value-added characteristics of home textiles make the industry gross margin has maintained a high base. Compared with the three quarter reports of the 3 companies, the third quarter of fuanna ranked first in gross profit margin of 46.3%, followed by Meng Jie home textiles, gross margin reached 41.8%, and home textile gross profit rate of 37.6%. However, in 2010, the scale of household income, operating profit and net profit of Luo Lai was equivalent to the sum of fuanna and Meng Jie home textiles. In addition, due to the rapid expansion of the industry, channel construction and brand promotion have made the marketing costs of various companies continue to improve. Sales charge The average rate is maintained at around 20%.

The research shows that the regional characteristics of domestic textile brands are very clear at present. The strong areas of the home textiles are concentrated in East China, Northeast China, North China market, Beijing and Shanghai. Fuanna's strong areas are mainly concentrated in Southern China, while the strong areas of Meng Jie are mainly concentrated in Central China.