"Electricity Supplier Strategy" Or A New Impetus To Zhejiang'S Economy

In June 16, 2011, the Zhejiang Provincial People's government issued the "12th Five-Year development plan" of Zhejiang's e-commerce industry (hereinafter referred to as the plan). Electronic Commerce The industry is positioned as a strategic industry, which means that e-commerce will become a new locomotive for Zhejiang's economy in the next few decades or even decades.

According to incomplete statistics, as of the end of 2010, Zhejiang has nearly 4000 e-commerce websites, of which 2000 are e-commerce websites, accounting for 20% of the total. More than 60% of industrial and commercial enterprises began to get involved in the field of electronic commerce. The volume of e-commerce transactions between enterprises reached about 700000000000 yuan, accounting for 16% of the country's total. There are more than 2000 kinds of retail websites, and about 500000 network operators operate on the third party platform. The retail sales volume is about 50000000000 yuan, accounting for about 10% of the country's total retail sales.

From the birth of electronic commerce to the gradual popularization, people's lives have undergone many changes. Economic engine What surprises will continue to bring us?

How much energy is activated?

In recent years, e-commerce has been developing rapidly at an unprecedented rate worldwide, and has gradually penetrated into the whole process of real economic activities, such as R & D, production, circulation and consumption. It has become an important driving force for the transformation of production and life style. Lu Chengnan, deputy director of Commerce and Development Department of Zhejiang Provincial Department of Commerce, said consumption pattern Diversification takes account of the increasing frequency of trans regional and long-distance transactions, and the urgent need for the rapid development and in-depth application of e-commerce. From the perspective of enterprises, due to the rising pressure of various costs, many SMEs have been overwhelmed. In addition to providing help in financial policies, it is more important to develop a more innovative, dynamic and potential new development path for them. Based on such a big environment, "pushing" is the general trend.

General manager of Hangzhou Jue Shang Technology Co., Ltd., Guang Guang, told China Daily News reporter that one of our company's main businesses is entertainment information. Some constructive ideas and strategies mentioned in the plan provide an innovative opportunity for the business mode, management process and value chain of this business. The next task of the company is to enhance brand awareness and reputation, and to strengthen technological innovation and management of information technology. We will seize this opportunity. In this way, many benefits will be obtained from rural areas, consumers, enterprises and governments. This is a win-win situation. In terms of stock market, the "planning" mentioned that it will focus on 10 industries in the fields of chemical industry, textile, medicine, clothing and so on, which will be the leading e-commerce platform in China. This is undoubtedly good news for these areas, and is an opportunity for transformation and upgrading. Relevant enterprises should also make various preparations to meet this precious opportunity to enhance competitiveness so as to strive for greater survival. For shareholders, more attention should be paid to the progress of the implementation of the plan and the impact on the investment industry, so as to grasp the possible return of the new economic transformation.

In short, the development of e-commerce will integrate resources in various fields to achieve the development of integrated logistics, information flow, business flow, logistics and capital flow services.

Problems faced

Lu Chengnan said that although the plan was drawn up by the Department of Commerce, it is necessary for more effective departments to work together to implement the plan effectively. For example, in terms of Taxation, it is necessary for the tax department to speed up the progress and give relevant support; in terms of land supply, land and resources management departments should be given preferential policies; in some aspects of supporting system construction, the assistance of the financial department will be needed; in terms of intellectual property rights and consumer rights, it is necessary for the legislative departments to cooperate with the regulatory authorities so as to establish and improve the multi sector linkage prevention mechanism and maintain a good e-commerce trading environment.

The electronic commerce industry is a major systematic project. It takes wisdom and courage to really implement it. The plan puts forward eight key projects and other tasks, and there are six major guarantee measures. Although seemingly simple development strategies and strategies, the problems and tests involved are extremely important. The relevant departments need to work together to fully communicate and discuss more innovative strategies to cope with this major economic transformation challenge. In addition to the untiring efforts of government departments to create a good basic environment, enterprises are also faced with opportunities and challenges. A forward-looking strategy is needed to meet the great opportunities brought about by economic transformation. If consumers can change their consumption concept and approach the pace of the times, under the premise of the government's establishment of a network credit management support system, they will more actively integrate into the tide of e-commerce, and will accelerate the pace of realizing the "electricity supplier strategy". After all, consumers are the most important protagonists of this change.