Two Ways To Manage The Shortage Of Stores

Frail

The shortage of stores is a very important thing for manufacturers, and supermarkets are the important channels that manufacturers have to operate at present. How to avoid them?

How to reduce?

It has become an important issue in the operation of hypermarkets.

The author thinks that it is impossible for manufacturers to do 100% without getting out of stock at the moment, but there are still some ways to reduce them. Here are the suggestions for the shortage management of large stores from the perspective of front-line combat.

First, starting from the distribution management of the manufacturers themselves:

At present, there are mainly three modes of distribution for the manufacturer to operate the hypermarket: the direct distribution of the company's logistics warehouse, the distributor's distribution and the third party logistics distribution.

In the course of distribution operation, manufacturers should strengthen the following management:

1, the distributors or distributors of the third party logistics are in stock.

2, does the operator of the hypermarket store inform the agent or the third party logistics before the promotion period?

3, if the company fails to make timely production, it should notify the customer's temporary lock code ahead of time.

4, the goods plan should be as early and accurate as possible.

5. Anticipate the expected quantity of promotional activities as far as possible.

6. a reasonable customer under a single day to avoid too many sales orders, resulting in inadequate delivery.

7. strengthen order follow-up and pfer in place.

8., strengthen the management of dealers' coordination, so as to prevent dealers from malicious distribution.

Two, starting from the operation and management of stores in hypermarkets:

In addition to doing contract negotiations, promotion planning, vivid display, business development planning, customer objection communication, store operators should strengthen management of stores, as this is also an important reason for reducing the shortage of stores.

1, we need to know the details of SKU sold by customers.

2, we need to understand the sales turnover status of each SKU in the store, make a reasonable order, and do a good job in inventory management.

3, to understand the customer headquarters and store order process and distribution requirements;

4, we must promptly solve the problems of the customers' early and current market.

Have a, timely products been processed in a timely manner?

Virtual inventory processing for B and client systems

Is there any handling of C and expired products?

Is there any solution to the communication barriers between D and prophase business?

5, according to the sales situation of the store, make the suggested order and find the person in charge of the shopping mall to follow up, so that the customer can form a habit of cooperation, so that the customer can see your suggested order in time.

6, we must carefully write down the order, and do a good job in the management and registration of orders;

7, we should follow up the arrival status of each order in logistics.

8, we need to communicate and coordinate with customers more frequently to form good cooperation with customers.

It is not dreadful to see the shortage of goods in the stores. The terrible thing is whether we can find solutions and countermeasures from the shortage.