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CEO On The Sewing Machine

2011/4/5 8:58:00 126

Fashion CEO Fashion

Hu Jiyong, a black coat, European and American retro flavored leather shoes standing in front of reporters. fashion Artist temperament. If it were not for his introduction, it would be hard to believe that this is a new job person who has just graduated for over 1 years.


On the day he saw him, as a college student entrepreneurship representative, Hu Jiyong returned to school to communicate with his classmates. Entrepreneurship Experience.


"Why do I start a business? The motive is very simple at the beginning. My college entrance examination has been two years more than my peers, and I have lost a lot in my age when I first came out, and I don't need to think about it when I start my own business." Obstinate Hu Jiyong entered the College of textile and clothing in Jiangnan University in 2005. clothing On the first day of art and design, he spent all his holidays on the sewing machine: "school is off in June 30th, and I have worked in an internship factory in July 1st."


Hu Jiyong learned all the processes of running a clothing enterprise in various internship units. In the summer of 2008, another year before graduation, he founded his own company. The registered capital of 100 thousand yuan was borrowed from a dozen students.


Although the industrial park has reduced the rent of Xiao Hu for one year, the cost of water and electricity, material management and air conditioning, plus additional equipment, has not only cost him no income but also spend more than 10 thousand in the first month. Unprecedented pressure! The first order to catch up with the business is quite legendary: when he was driving a school to learn a car, he found his coach had no work clothes. "This is a business opportunity!" he went to the driving school to grind his skin every day for more than two weeks. The driver's school finally agreed to let the young man try. On the day of signing the contract, Xiao Hu was so excited that he forgot the company's seal. He laughed at his young and unreliable work. He smiled foolishly and said, "I will do my job well."


Soon, more than 200 suits of beautiful work clothes were put on the coaches. You see, this guy is very practical. "I earned the money of an electric car that time. Finally, you can go out to run business, Dole! "Hu Jiyong said with a smile.


Taking the first step, Hu Jiyong started a more arduous struggle, telephone marketing, family visits, sales and negotiations. He ran more than 1000 stores in more than a month and was rejected more than 1000 times.


Stubborn Hu Jiyong has been insisting. When I was selling a large beauty shop in Wuxi, I heard that three or four companies were competing for the work clothes of their employees. Hu Jiyong drove out the design map two days and two nights. When the other side said that he used his design, the fate once again tortured the young man, and Wuxi could not find the fabric needed locally, and he would hand over the sample clothes in 3 days. After all the trouble, I heard that Zhejiang Shaoxing Keqiao fabric city might have arrived at Shaoxing at three a.m., and found that the fabric had been sunning for second days, and had taken the night train back to Wuxi. 72 hours, sleepless days and nights, all of this made Hu Jiyong weep on the train...


Hu Jiyong's company, whose main business is custom-made, can only take hundreds of orders at the beginning. Up to now, there are at least 10000 pieces, and the turnover is expected to exceed 100 million this year. Hu Jiyong has registered his own brand, opened two entity stores, and realized online and offline sales. "In fact, difficult times are all there, but we must give ourselves some hope and give ourselves a chance."

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