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Follow The Trend &Nbsp; Garment Enterprises Are The Time To "Weave" Micro-Blog.

2011/3/18 17:09:00 89

PEAK Group Micro-Blog Seven Wolves In The First Year

Following the announcement of Tencent at the beginning of this year

micro-blog

After the number of users exceeded 100 million, Sina also announced in its recently released 2010 earnings report that its number of micro-blog registered users has reached 100 million points.

Nowadays, micro-blog has become the hot topic of discussion. Many friends meet each other to find out each other's micro-blog address and strive to be the fans of each other.

How hot is micro-blog? This is probably the same as when people first started communicating with QQ online ten years ago. Micro-blog has brought new experiences to many netizens: fresh, fun, and practical.

In 2010, it was called "the first year of the micro-blog" by the industry. According to media reports, Sina micro-blog has been expanded by 25 times the user base of sina micro-blog in the past year alone, but from the beginning of this year, this trend is still growing. The total number of registered users of Sina has doubled since 4 months ago.

Perhaps it is micro-blog's channel and user value, and on the major micro-blog platforms, the number of micro-blog in garment enterprises is starting to increase.

It is understood that, starting from the first half of last year, including customers, CABBEEN,

Seven wolves

A number of garment enterprises, including Qipai, Anta, 361 degrees, XTEP, Tonlion and so on, have launched official micro-blog.

Take all customers who have always paid attention to the promotion of network channels as an example, through micro-blog, all customers have made new sales promotion, brand image publicity, product after-sales service and so on, and have won great acclaim.

The success of fan is that it has set up a special backstage management personnel, answering the user's message in time, answering the questions of fans, solving the problems and so on, thus gaining more public praise and popularity.

At present, the number of customers in Sina micro-blog has exceeded 100 thousand, of course, this figure is still growing.

Apart from the opening of official micro-blog by enterprises, the chairman, CEO or responsible person of the company can open personal micro-blog and interact with netizens.

Compared with the official size of an enterprise, the information released by personal micro-blog is more likely to deepen the impression of consumers.

At present, including Zhou Chengjian, chairman of the United States,

PEAK group

CEO Xu Zhihua, Zhou Shaoxiong, chairman of the seven wolves, including many industry leaders have already opened personal micro-blog in Sina.

Obviously, micro-blog is shortening the distance between merchants and consumers. Its value lies in facing the most common people in the simplest form.

This is why foreign clothing companies like to set up their Facebook and twitter links on official websites.

Although micro-blog has great potential, it is also necessary to see that micro-blog has yet to be further developed as a marketing platform.

Insiders pointed out that for enterprises, the official micro-blog is not an advertisement publisher, nor a shopping network.

The most important thing for micro-blog is popularity. If the enterprise simply registered micro-blog, unilaterally updated the content or blindly forwarded the well-known information, and ignored interaction with users, then micro-blog would undoubtedly become a display.

After all, whether it's micro-blog promotion or media advertising, brand promotion is a long process. Micro-blog is good, but it is not a shortcut to publicity.