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Report Birds: Multi Angle Coverage Of The Market Segments

2011/3/7 10:15:00 94

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The Newspaper Birds Have Multiple Angles And Omnidirectional Coverage Of Market Segments.

Growth of the industry is slowing down

Multi brand strategy: multi angle and all-round coverage of market segments

The future revenue structure of the company: multiple flowering

The growth of the industry is slowing down.

2000-2010 years knitted garments and

Woven Garment

The compound growth rate of production is 17.5% and 13.6% respectively, and the growth rate of knitted garments is far beyond that of woven garments.

In recent years

Men's suit

Sales of shirts and trousers are showing a downward trend.

In the 2004-2009 years, the sales volume of these three sales increased by 7%, 4% and 5% respectively.

Based on these data, we believe that casual clothing is a major trend in the development of the garment industry in the future. It is expected that the future growth of the clothing industry will be below 10%.

Independent and external brand strategy, positioning and subdividing the market.

The company is well aware of the importance of brand, marketing channel, product R & D and other competitive capabilities to brand clothing enterprises.

We believe that the multi brand framework will consolidate the development foundation, strengthen the company's competitive advantage and ensure the company's next round of high growth.

Effective VIP customer service mode.

Generally speaking, customers' repetitive consumption and new customers' immediate turnover rate contribute to the main income of high-end clothing brands.

News bird brand

The number of effective VIP users is around 80 thousand, contributing more than 50% of sales revenue.

Future brand marketing strategy.

The brand of lucky bird has been developing steadily, and we have intensified our efforts to promote the brand of San Angelo and do the business of the brand buying group.

Earnings forecasts and investment proposals.

According to profit forecasts and core assumptions, we expect that in the 2010-2012 years, the combined growth rate of company revenue and net profit is 22.8% and 30.8% respectively. In the 2010-2012 years, the EPS of the company is 0.84 yuan, 1.10 yuan and 1.41 yuan respectively, maintaining a "buy" rating, with a target price of 36 yuan.

Risk warning.

1, multi brand strategy increases company operation risk; 2, the risk of increase in terminal cost.