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"Made In Italy" &Nbsp; Chinese Pformation.

2010/9/19 9:24:00 54

Over the years

compete

Italy learned to accept the fact that it can no longer compete with China in price war.

Therefore, the owners of Italy dream that they will win by quality instead of quantity.

For centuries, Plato, a medieval city outside Florence, has made some of the best costumes in the world, making "Italy made" a powerful label.

At present,

Prato

It is the largest Chinese gathering place in Europe - some are legal residents, and many are illegal.

In the central area of Tuscany, Chinese workers work continuously for 3200 factories that manufacture low-end clothing, shoes and accessories.

These factories usually import raw materials from China, and products are supplied to middle and low end retailers worldwide.

However, this has created a problem: the Chinese have blurred "made in China" and "

Made in Italy

"The boundary" weakened Italy's ability and confidence to use "Shang side" as a marketing banner.

At the same time, the ancient city of Italy is more and more integrated into the Chinese flavor: in the busy and bustling Chinatown, shop signs are written in Italy and Chinese, and food stores sell food imported from China.

But what is more disturbing to some Italians is that many of the companies in Prato are underground.

When it comes to underground operations, the Chinese have created a thriving new industry.

Edouado Ness, cultural Commissioner of Prato, said: "this may be

Italy

In the future, this is a matter of considerable concern.

According to the Bank of Italy, the Chinese living in platat remit 1 million 500 thousand dollars to China every day, mostly from the clothing and textile trade.

The profits generated by these large-scale trade are not reflected in the local tax records.

Many Chinese people in Prato are angry at the saying that "the Chinese have destroyed Prato".

They said they saved the economy in Prato: if the Italians failed to reform the economy and modernize, others must stand up.

"If the Chinese did not go to platto, would there be the" Prato mode "? Matteo Wang, 30, said.

He was born in China and grew up in platto. He currently runs a consultancy service for Chinese immigrants in platto.

"Did the Chinese take away the work of the Italians? In fact, the Chinese created a large number of job opportunities for them."

According to the Prato chamber of Commerce, since 2001, all the textile companies registered by Italian people in Prato have dropped to below 3000, while the Chinese have more than 200.

Prato used to mainly produce and export fabrics, and today, Prato imports 27% of China's fabric from Italy.

As bureaucracy, protectionism and organized crime are serious, Italy can be said to be the most vulnerable country in Western Europe to develop business.

However, in Prato, the Chinese have succeeded in creating a brand new economy in just a few short years.