Apple CEO Jobs Employs Nine Rules

Rule 1: first class talents

Jobs said he spent half his life fully aware of the value of talent.

In a recent speech, he said, "I used to think that a good person can top two mediocre employees, and now I think I can top 50."

Because

Rule two: everything must be in control.

In Jobs's philosophy, apple is always and must be a fully controlled company.

From hardware to software, from design to function, from operating system to application software, Apple products are built by ourselves, we can change at any time, innovation is happening every day, we are concerned about every technology in the product, and only in this way can every innovation become a product smoothly.

Apple's innovation is that we can master every part.

Rule three: no B plan

For Jobs, only the A plan is entering a new era.

Rule four: pursue the cruelty of perfection

There has been such a report: all the work of the new product has been completed, only to be released.

Jobs asked for everything to be reversed just because of an unremarkable detail (for example, two screws were exposed to the surface).

It is this cruel standard that has made apple an amazing product.

Rule five: software is always the core technology.

Jobs realized that "for the future consumer electronics products, software will be the core technology".

Stick to operating systems and silent back-end software, such as iTunes.

Such an apple will not be like DELL, HP or SONY, because it will wait for the release of Microsoft's latest operating system and delay the launch of hardware products.

This kind of Apple doesn't need to worry about Microsoft.

While modifying the system at random, you can also make a special version for iPhone and iPod.

This is why SONY, a consumer electronics giant, has lost its grip on apple in the Walkman market.

Rule six: caution and third party cooperation

In Jobs's eyes, it is better to cooperate with a company than a mediocre company, which will only reduce the quality of Apple products.

In addition, being restricted by others is intolerable.

Rule seven: keep secret

Jobs regards the Apple Corp's new product development program as the top secret of the planet, which is comparable to FBI.

Jobs announced in June 2005 Apple's global developers conference to turn to Intel CPU, only to reveal that 5 years ago, Apple had rewritten the operation system MACOSX code on the X86 architecture.

Another example: as the first seller of iPhone, AT&T's Cingular executives only saw the true prototype of iPhone two weeks before it was released. Apple even made several fake iPhone prototypes to cover up the situation.

Rule eight: products must bring considerable profits.

Jobs thinks: cool and new products can not bring considerable profits, that is not innovation, but art.

Obviously, when Jobs returned to apple in 1997, the first thing was to cut down the Newton (Newton) PDA business which had been operating for seven years.

Although this product is extremely innovative and amazing.

And when Jobs returned to apple, the iMac, iPod, and iPhone were all cool and profitable products.

Rule nine: technology products must be amazing and guide consumption.

In Jobs's eyes: to satisfy customer needs is a mediocre company, and to guide customer demand is the best way.

The first few steps did not become martyrs, but also crazy love and big pockets.

The apple led by Jobs did it. After the appearance of the candy designer iMac, people realized that the computer case could be color and pparent.

IPod's human design + online purchase of iTunes music store has created a whole musical experience.

The release of iPhone allows you to find that phones can have no keyboard and touch pen. The best operation tools are born, not lost and operated freely.

There are also reports that Jobs never asked research companies to conduct market research when pushing new products.

Jobs believes that it will only see the surface phenomenon, so that the development of new products go astray.

Of course, all the rules are for two words - "innovation".