The Pioneer Of Mountaineering Shoes -- Camel

On the beautiful coast of Turkey, an American tourist is walking on the beach. He is infected by the beautiful scenery full of Eastern exotic beauty. His face smiles, but he can not conceal his worries and melancholy. He is the founder of CAMEL. He is looking for the direction for his career development, and hopes to harvest in the ancient and mysterious Turkey.

Suddenly, a crisp camel bell interrupted the thought of CAMEL's founder. He looked up and saw a camel team slowly passing by. The huge camel was holding up its head and a proud and unruly look. It looked so magnificent and noble. The unique image of the "desert boat" left a deep impression on the founder of CAMEL, thus becoming the classic "Camel". brand The birth of the curtain opened.

Today, camels, palm trees and Pyramid have become a classic symbol of the CAMEL brand image and become the epitome of the legendary development of CAMEL.

People love the rugged charm of American camels, and the legendary classic journey at the beginning of their birth. The famous legend of camel brand is widely known in the two world wars.

After more than a century of grand interpretation, camels have become a fashionable and calm symbol of contemporary celebrities.

Positioning in the mature and rich social backbone, the American Camel provides a distinctive style, outstanding quality and unique leisure life. He works with the same style of work to show the trend of being flexible and comfortable, and refine the happy experience of self satisfied and reflect the strong personality and fashion charm.

In the face of an opportunity full of boundless opportunities and opportunities, the legendary journey of the camel brand in the United States has begun to extend to China.

In 1995, the first camel store in mainland China opened in Beijing, and the CAMEL classic tour started. In 2000, "Camel" selected the Chinese market as an ideal place for brand expansion through careful and meticulous analysis of the social environment and economic climate. Jinjiang, which is located in Southern Fujian, is also its best development base. In order to enter the outdoor sports and leisure market in China, "Camel" brand Officially introduced the concept of visual marketing, virtual lovely, bold and unconstrained "Camel" image, and the rough style of the western United States as its brand The extension of the main tone reflects the individuality of the camel in a strong tone. brand More and more plentiful, widely recognized by people from all walks of life, settled in China and become the brand foundation of customers. brand 。