2010 Brands Need Ecologicalization (1)

To achieve the goal of a powerful country, we must increase public services, that is, we should give full play to the beneficial role of the government's industrial policies and create a good environment for brand growth.

We have been saying that China is a big garment country, but it is not a powerful country.

The reason is that we are

Policy environment is soil.

"This requires the government to introduce some relevant policies and related incentives.

It makes private brand not only on the stage of international competition, but also on the stage of competition in China.

Zhou Shaoxiong, chairman of Fujian seven wolf company, said that as a government organization, it should create a better growth environment for Chinese clothing brands.

Du Yuzhou, President of the China Textile Industry Association and the China clothing association, also said that "now the industrial restructuring and revitalization plan should increase public services, that is, we should give full play to the favorable role of the government's industrial policies and create a favorable environment for brand growth. In addition to the development of the political, economic, social, cultural and natural ecosystems, we should also standardize the market order, give full play to the basic role of market allocation of resources, and provide down-to-earth public services in such aspects as technological progress, cultural creativity, quality system, information technology, logistics network environment, training system, market development, domestic and foreign exchanges, energy saving and emission reduction, and public planning and construction of industrial parks."

In his opinion, a famous brand is like a big tree. If only a few big trees are pplanted in Gobi, even if they are desperately watering and fertilizing, they will not survive, but if they form a good ecological environment, they will survive.

The same is true of brand growth, which is inseparable from the ecological mechanism of industry and society.

In the view of Xia Hua, President of the Yiwen group, China

Xia Hua said, "the government's help for enterprises is actually to save the lives of the poor, and enterprises must have their own virtuous circle. We must have a good cash flow and capital platform to better develop, and the most important thing is the support of the business environment."

In the past, the strength and influence of local brands may not be enough, so business will not give a good location. But in recent years, the strength and influence of local brands are obvious to all. It is expected that businesses will have to change their ideas and take good positions and give some excellent business negotiation conditions to China's own brands.

She believes that this is a very important point for the government to promote the growth of local brands.

"If there is such an environment and conditions, we believe that the growth rate of the brand will be much smoother."

Obviously, a stable and favorable policy environment is the cornerstone and soil for the development of industries from big to strong.

Jiang Hengjie, executive vice president of China Apparel Association, said, "in order to achieve the goal of garment industry in 2020,"

The establishment of "SME development fund" for the construction of public service platform, so that the majority of SMEs in information, technology, talent, capital and other aspects of substantive assistance.

We should provide specific guidance and project support for the innovation of clothing science and technology, establish industry research fund to encourage the technological innovation of industry and enterprises, support the scientific and technological innovation measures of industry, University and research, and promote the popularization and application of scientific and technological achievements in the industry.

Project support and preferential policies should be given to industrial pfer. Policies should be tilted in terms of land use, taxation, financing and employment. With the support of project funds, the industry should be guided to have a healthy, efficient and orderly pfer of planned, targeted and step by step, so as to avoid blind investment, re construction and vicious competition.

We should support enterprises and brands in implementing the going global strategy, promote the pnational movement of capital in China's garment industry, further improve the trade environment of import and export management, customs facilitation, import and export tax and foreign exchange management, strengthen the tracking and monitoring and information release of key export markets, support enterprises or associations to hold pnational exhibitions, conduct international exchanges, and provide legal help to enterprises in dealing with trade frictions.

We will provide funds to support international publicity in the industry, improve the international market's sense of identity and trust for Chinese clothing products and brands, and enhance the image value of Chinese clothing.

At the same time, the state should give financial support to international exchanges, international mediation and international organizations at the industry level.

At present, the views and requirements of the association are being recognized and accepted by the government step by step.

At the China clothing forum, He Yanli, deputy director of the Industrial Coordination Department of the national development and Reform Commission, said: "the NDRC will strengthen the support of independent innovation and technological pformation in the clothing brand building for enterprises with strong development strength, and make efforts to create a good environment."

At the same time, the NDRC will also increase support in the aspects of enterprise production and service such as technology research and development, design creativity, design management inspection and inspection logistics, and create a good enterprise development environment. In the industry pfer, direct financing of enterprises, out of the country, international cooperation and overseas investment actively create good conditions for the enterprise.