College Students Sell Soya Bean Milk &Nbsp; Open The Door To Becoming Rich.

At 10 last night, Zhang Zhi, who was busy all day, had time to sit at the counter for a rest.

Zhang Zhi's work clothes were stained with oil because of tidying up the shop front.

Look at the reporter's photo, Zhang Zhi said, "don't take pictures. I have no time to pick up myself these days."

This new industry is a new challenge for the 25 year old. Despite difficulties and setbacks, enthusiasm for starting a business has not changed.

Character files

Sex male

Name Zhang Zhi

25 years old

Graduated from Shenyang University, majored in mechanical automation.

Zhang Zhi, who graduated in 2007, signed a "bean Dou food Zero bar" in 2009. He started a business venture with Chen Jun, a university student, and bought a professional equipment for making soya bean milk and made 4 carts. The move was supported by street and community, and was also regarded as a typical business model by the school.

　　人物语录

"Soya bean milk is very nutritious, with good packaging, marketing all over China, entrepreneurial youth strong!"

"On the first day of the sale, they sold 7 cups of soya bean milk and sold for 7 yuan. Finally, they saw the money turned back. Although they were very disappointed, they were still happy, and happier than lost."

"Even though they are selling tofu, Wang Xiaomeng and I are not at risk."

"The state does not support our university students to start their own businesses now. I am going to do my own business in this spring breeze. No matter how hard the process is, I do not want to give up, and persist till the end, always succeed!"

The difficulty is nothing to Zhang Zhilai. Since he decided to quit his stable job and start his own business, the difficulties have not been broken. His family objected, his girlfriend broke up, the funds were insufficient and the business was difficult.

Actually, more or less the difficulty is related to a key word -- selling soybean milk.

After graduating from college, Zhang Zhi has a stable salary of 2000 yuan a month in an enterprise.

When his peers and himself were at the start of their careers, he chose to sell soya bean milk and tofu.

After a short period of success, difficulties came: shortage of funds, scale of factories and limited income.

Faced with the failure of entrepreneurship, Zhang Zhi decided to continue to look for projects and resolutely start businesses.

On TV, Premier Wen is playing an online communication with the majority of netizens. "We especially hope that college students can start their own businesses. We have made many preferential policies for college students' employment."

Zhang Zhi nodded. "National leaders all value college students' self employment. My road should be right."

　　他被称为“豆浆达人”

Zhang Zhi looked very gaunt and not at the age of 25. His visual expression was a beard full of cheeks. He didn't grow in a fixed shape. The stain on his sleeve and lens could prove his busy work. "Don't take pictures. These days, I don't have time to pick up myself and make myself like a mud monkey.

Zhang Zhi's classmates used to call him "soya bean milk tattoo", but now he does not look too much.

Simply to pull a cold noodle in the mouth is after lunch, sitting in front of reporters for a few minutes, the phone rang, and the aunt in the hotel business gave him some suggestions, how to manage and how to manage.

In Zhang Zhi's opinion, it is not easy to get the understanding of his family. If he can support him, he will not only be sure of his choice, but also help him mentally.

"The sale of soya bean milk and bean curd may be put for a while. Now I want to do another project, but I will always pay attention to the development of soya bean milk, and I will pick it up again after a while. After all, the beginning of my independent career starts with soya bean milk."

Decided to temporarily stop the production and sale of soya bean milk, Zhang Zhi said that because of the shortage of funds in hand, the limitations of existing venues and income dissatisfaction are also important reasons.

But Zhang Zhi did not plan to give up. "Secret new projects will start soon, if the income can be, soybean milk will continue to do so."

Zhang Zhi said.

　　大二时想创业

Zhang Zhi summed up his character, "stubborn" may be a drawback, but it may also turn into an advantage. "From childhood to do something, you have to do it or not."

Zhang Zhi, who was born in 1985, began his professional knowledge study after being admitted to the mechanical automation specialty of Shenyang University. However, the beginning of a dream started from sophomore year.

"One day I watched TV. In the shot, a grandparent in Shanghai took her granddaughter playing in the park. The little girl was thirsty and bought a bag of soya bean milk and a piece of money. At that time, the business of selling soya bean milk was very hot and a lot of people bought it.

I think the soya bean milk in the south is so popular. Why don't we northerners do it?

And we have good beans in the north, so it will be all right. "

Classmate Chen Jun and Zhang Zhi can use the same spirit to describe, two people have gone to class, nothing to discuss and discuss Li Jiacheng, Konosuke Matsushita, share the experience of successful entrepreneurs.

After seeing the advertisement that Zhang had thought, he ran to Chen Jun's dormitory and wrote a passage in Chen Jun's book. Up to now, two people still remember vividly. "Soya bean milk is very nutritious, with good packaging, marketing all over China, making young people stronger!"

In the second year of the sophomore year, the two person who wanted to become an entrepreneurial youth had a long-term plan: "be your own boss and do your own business."

　　创业后女友和他分手

After graduating in 2007, Zhang Zhi went to work in a foreign company. Chen Jun also chose a private enterprise. Two people started their first job, but they worked for others.

"In fact, working in a company is also a way to accumulate experience and learn business. When you are working and studying at the same time, you feel like you should go out and do something yourself."

Although the monthly salary can reach about 2000 yuan, this does not satisfy Zhang Zhi's ambition. Zhang Zhi and Chen Jun still keep in touch with each other. The opportunity is ripe, and they are ready to leave their careers at any time. This is the consensus of two people.

A year and a half later, the two decided to quit the sale of tofu and soya bean milk.

Parents must be the first to object. "At that time, there was absolutely nothing to say, like" without your son "," training you to go to college for so many years, working hard, running to sell tofu... ".

It doesn't matter how to explain, but Zhang Zhi still doesn't listen to his parents.

After choosing to start her own business, her girlfriend broke up. Zhang Zhi thought that it was related to selling tofu more or less with the fact that she gave up her job. "In the final analysis, there is no fate. If it's all because of work, it's unfair to her."

Most of the college students found jobs in the enterprises, and they did not understand Zhang Zhi's choice. But they did not delay Zhang Zhi's goal. "If we can not convince them, we can only prove it to them."

　　创业首日收入7元

In order to investigate the market of soya bean milk, two people started the "laying down" action in Shenyang's Dadong District and Tiexi district's farmers' market.

Zhang kept a lot of confidence in a month's squatting. A hand pushed bed could sell three hundred or four hundred cups of soya bean milk a day, earning at least 100 yuan a day.

In order to make soybean milk better than others, the two went to Shenyang Agricultural Uinversity and found a graduate student in food specialty to study how to make soya bean milk better and more nutritious.

The business started. Two people bought the equipment for making soya bean milk with their savings. They also found Tao Chang street and cooperative community in Dadong District. The community provided a warehouse of more than 30 square meters as a storehouse for two people to produce soybean milk.

One day in the early April 2009, even though it didn't stop for a week, the business was already impatient. After the first batch of soybean milk was produced, Zhang Zhi went to the shop to recommend the soya bean milk.

He began to think Zhang Zhi was a liar. He was afraid there was something wrong with soymilk, and no one even dared to taste it.

However, 4 of them accepted Zhang Zhi's promotion, and soya bean milk was finally sold.

On the first day of business, Zhang Zhipao was exhausted and went back to the store. He found that he sold 7 cups, sold 7 yuan, scraped the cost, and made a profit of 1.4 yuan.

　　创业没向父母要一分钱

The first day's low income lasted for only 24 hours. After that, the situation got better. Customers who bought soy milk said, "college students sell soy milk well, and feel a good reputation."

Professional people actually don't understand it. They take soya bean milk as sweet and sweet, some add sugar, and some add sweetener.

The cost of sugar is 10-20 times that of cyclamate, and tastes much better.

In order to satisfy the people, Zhang Zhi uses sugar instead of sodium cyclamate.

Later, there were more than 10 fixed sales outlets, and soybean milk production could not keep up. Zhang Zhi and Chen Jun hired another college graduate and two laid-off workers. Zhang Zhi's monthly salary could reach more than 1000 yuan.

Get up at 4 in the morning, ride a bike for 2.5 hours, go to the grain depot for the beans, then cook soya bean milk yourself, and go out to sell yourself.

A few weeks passed without a week.

The news of college students selling tofu and selling soybean milk was soon uploaded in society. Zhang Zhi and others have also become the focus of public opinion. Many customers are rushing to buy Soya bean milk for college students, and ask why they choose to sell soya bean milk.

Zhang Zhi, who was chosen as a typical business model by the school, was then invited back to the university to talk about the experience of College Students' entrepreneurship. He was also named the "soya bean milk tattoo".

Zhang Zhi also got a start-up loan.

One day, mom and dad came to the store to see their son. Zhang Zhiming saw the complex eyes of his parents. "There is love, there is no understanding, there is support."

The mother, who was most opposed, told Zhang Zhi, "you should be safe outside, get along with others, calm down when you are in trouble."

Zhang Zhi finally moved his parents, but never asked his parents for a penny.

Although there is some difficulty at present, Zhang Zhi and Chen Jun still do not give up. After going home every day, they basically do not have leisure life of their peers, look at the books on sale, and search for new projects on the Internet, so as to fight again.

"When the new project is over, and we will accumulate some of our income, we will dry up the soya bean milk and carry it out to the end."

Zhang Zhi said.

　　对话

　　大学生就不该有架子

Reporter: have you not suffered so much in more than 20 years?

Zhang Zhi: when making soya bean milk, if the customer wants a large quantity, it gets up at 1 a.m., and usually gets up at 4 o'clock every day. Maybe some students are still playing games at this time.

When I was in school, I never got up so early. I can't say that I've never suffered so much.

Every day I have to recommend my soya bean milk to strangers.

Reporter: if you don't quit your job, maybe life is stable, and you don't have to get up so early every day.

Now do you regret that you choose to start your own business and face so many difficulties?

Zhang Zhi: no regrets. The family later instilled this idea in my mind. The boy should make his own business. If he wants to change the present situation, he must endure hardships.

If this difficulty is withdrawn, no matter what it is, it is impossible to succeed.

Interviewer: how far is success to you?

Zhang Zhi: Oh, this is far away. At the very least, it is at the beginning stage, and it is very difficult. But now that we have chosen, we must go on.

It is because I am not satisfied with myself that I choose to work for myself. Now the State supports university students to start their own businesses. I also have to respond to the call of the country and continue to succeed in this spring breeze.

Reporter: once again, the national "two sessions" mentioned the issue of College Students' self employment. Premier Wen also said that the state should vigorously support the employment of university students.

Zhang Zhi: in fact, the first thing that college students lack in their own businesses is to start up capital, but in fact, they should first find a job and accumulate experience and study hard. In this process, they can also accumulate certain funds.

If we start a business, the most important thing is not money, but project and space. This is totally different from money. We have projects and space to let us play.

Reporter: for college students, is it necessary to put aside the so-called shelf and face?

Zhang Zhi: college students should not have any airs. Under this kind of employment conditions, there are all college students everywhere. We can say that there is no advantage. In fact, what we should lay down most is not the shelf and the face. Instead, we should set aside our own mindset, straighten out our position, find our right jobs, and stick to it. There is nothing we can not do.