The Midnight Snack Sells Tens Of Millions Of Rice Every Night.

"Everyone has a chance. But when you start a business, it is the most important thing to put your mind right. It is a blessing to bear hardships, and to accumulate good experience will surely accumulate well.

Fashion can endure hardships female boss

"Remember when you opened the shop, the guest also joked," you sell the midnight snack all the time! " Think of that year in a front facing the Loquat Hill, facing the Jialing River, wearing fashionable T-shirt, wearing a pair of crystal slippers on the feet, Dai Hualu, who has been worth tens of millions of dollars, and greeting the diners with the enthusiasm of Chongqing's sister, "beauty, beauty, food" do not know how many guests will linger on.

Dai Hua Lu also vaguely remember that in May 8, 1999, a brand opened in Huang garden. First day turnover: 580 yuan. Second day turnover: 2000 yuan... After three months, the dining room table changed from the original 10 to 80.

Chongqing has a long history of catering, and there are hundreds of restaurants that claim to be authentic restaurants. How to find a new market breakthrough, Dai Hualu felt imminent. She began to go all the way to the library to collect folk dishes, and to innovate on the traditional basis to adapt to the tastes of modern people. She even found the long-awaited recipes for all the other cities so that the special dishes during the Anti Japanese war could be reproduced.

Diligently and persistently, Dai Hua Lu succeeded.

For more than a year, a brand has gained prominence in Chongqing's catering industry. Driven by a brand, the riverside road of the Jialing River, which was originally lonely and deserted, became lively all of a sudden.

Turn into a fashion restaurant brand

However, a brand of Dai Hua Lu has not been plain sailing. In September 8, 2000, a brand shop was opened. Without careful planning, the shops were built in large and extensive, broken granite floors, and several tables and chairs were pieced together. Friends said to Dai Hualu jokingly, "you two are all good taste people. How do you decorate the Li Zi dam shop like a mess group?" At this time, friends joke, but Dai Hua Lu has a new mind in mind. Dai Hualu and his husband in life are both advocates of quality life. The two are also the famous young fashion couples in the Chongqing restaurant circle. Why not decorate the storefront fashionable, delicate and tasteful? Although they start their own business with the market, the market needs fashionable restaurants, exquisite dishes and elegant service attitude.

Together with her husband, Dai Hualu began to open up a new shop, a brand Linjiang Dian, Nanbin store and South Garden shop, each of which has different styles and tastes. "We want to be a fashion restaurant in Chongqing."

With the opening of a brand Three Gorges Plaza Shop and Yangjiaping West Street store, Chongqing people once again realized that eating Jianghu dishes could be so fashionable and internationalized. "Black and white tone, Oval Black chandelier, black chair, limited edition Lantern..." Dai Hualu and her husband participated in the selection. The Western City Street store and Three Gorges Plaza were selected as the interior design yearbook of 2008. A fashion brand has also attracted attention in the catering circles nationwide. In 2009, a brand began to plan and deploy the first tier cities in China to spread the food and fashion trend in Chongqing.

Dai Hualu, as a "tide man", never concealed her pursuit of fashion trends. Prada, Giorgio Armani and MINI COOPER became indispensable to Dai Hualu. While walking in the forefront of fashion, she was exposed to the simplicity, refreshment, heroic and true temperament peculiar to Chongqing women. Dai Hualu laughs, "no matter how fashionable a brand is, the authenticity of a brand will never change. No matter how many famous brands I wear, it will still be a" children of rivers and lakes ".

Pushing the fashion "rivers and lakes" to the whole country

With the success of a brand's "turn around", Dai Hua Lu began to plan the future development of a brand: opening stores nationwide.

It is understood that at present, a brand in Chongqing has occupied the core position of Shapingba, Yangjiaping, Nanbin Road, hi tech Zone and many other business circles and gourmet streets, and will officially enter Chongqing's "heart" Monument for Liberation in March this year.

At the same time, from the end of 2008, Dai Hua Lu began to "deploy" in the busy sections of major cities such as Beijing, Shanghai, Guangzhou, Shenzhen and so on, and launched the long-awaited national development strategy.

Careful master

Practical work

Don't look at Dai Hua Lu as a fashionable woman. However, Dai Hua Lu, who started the incident, is a very popular woman in Chongqing.

A good memory is worse than a bad pen. Although it is already the boss of sales income of over 100 million yuan, Dai Hua Lu will still carry an obscure little Notepad at work, recording his daily work schedule and weekly feedback from customers. And in her handbag, there is a smaller book, which records the essays of Dai Hua Lu, and even extracts a moving text which is occasionally seen on the plane. Unconsciously, the dense text has occupied more than 20 notebooks.

"I am a typical Chongqing person with Frank character." Though he is a financial worker before he runs a brand, he certainly does not need to be careful. Now, as a company's operator, how to set the dishes on the tableware, the buttons on the clothes of the clothes, and the reports and data, will be asked personally. "I hope I can do things more seriously. The success or failure of enterprise operation is in detail management." Dai Hualu said, this is also the experience of the market teaching her.

For the development of enterprises, the cautious Dai Hua Lu kept a cool head. "A few of our investors have come to us, but we have not agreed." "Standing at the top of the hill, singing what song, I understand in my heart." Dai Hua Lu smiled and said, "a brand should now practice internal strength. When the machine is mature, we will grasp it."

In the night, overlooking the Yellow Garden Bridge in the distance, Jiang Wenli and Eason Chan taste the Chongqing food satisfactorily in the movie "fan Lan". On the south coast road, Wu Zhenyu cooks in the "double food". The scenes in these movies are all from Chongqing, from a confident, beautiful and fashionable shop, claiming to be a woman in Chongqing's fashion restaurant.

"Oh, forget it. You sit first. I'll be right there when I'm busy." Dai Hualu, the landlady who first saw a brand, was in the afternoon after a rain this month, and the office of the 9 floor of the beautiful Hualian building, she was discussing with her staff about the work. Dai Hualu, in front of him, was dressed in a gray woolen suit, lined with a black turtleneck sweater, black tights, wavy curly hair, and full of fashion. You must be very difficult to connect her with a woman entrepreneur in charge of thousands of people.