80 Commercial Enterprises In Shanghai Sold 1.62 Billion Yuan In Three Days

　 Overall growth of major retail industries

The municipal business information center pointed out that three days before the National Day holiday, the city includes department stores market , shopping centers, professional stores, supermarkets, online sales and other major retail industries have achieved comprehensive growth. The reporter learned that Madame Tussauds wax museum in New World on Nanjing Road was very popular during the Golden Week, attracting a large number of consumers for New World. In the first three days of the Golden Week, the sales of New World City reached 110 million yuan, up 5.5% year on year, significantly higher than the average growth of the department store industry. It is disclosed that the second phase expansion of Bailian Expo Source Shopping Center this year has been completed. As the host of the opening ceremony of the shopping festival, it has become a new place to taste the Expo and enjoy leisure. The sales of Expo Source in the first three days of the Golden Week have increased nearly 10 times. In addition, the sales of outlets brand direct sales plaza in Zhaoxiang, Qingpu sold 78 million yuan in the first three days of the Golden Week, with a year-on-year growth of 41.4% in the sales of Mig World across the street. After adjustment, the Japanese style department store Takashima House, which has been open for nearly two years, achieved remarkable results in its marketing and anniversary activities close to the community, with a growth rate of 33.0% on the third day of National Day. In addition, many municipal commercial centers, including Nanjing East Road, Yuyuan Shopping Mall, Xujiahui, and Wujiaochang, are selling well.

　　 Shopping Mall Sales increased by 16.4% year on year

During the festival, the shopping center fully meets the comprehensive leisure consumption demand, with a large flow of customers coming to the store, a long stay time and booming business. According to the monitoring data, the sales of shopping centers in this city increased by 16.4% year on year in the first three days of the Golden Week, and more than 75% of the shopping malls achieved varying degrees of growth. Among them, the community shopping centers have achieved a remarkable performance, and the sales of Bailian Western Suburb, Bailian Eastern Suburb, Zhongsheng Shopping Mall, Zhengda Lecheng and other malls have increased by more than 15%. In addition, a large number of popular movies have been released in the near future, and many cinemas in shopping centers are hard to find a ticket. There are also long queues at the entrance of entertainment stores and restaurants. This year's National Day coincides with the Double Ninth Festival. Food sales such as Double Ninth Cake are booming. In the first three days of the Golden Week, the Shanghai Cake Group Store was very popular, with both supply and sales booming. The sales performance of many time-honored food stores was outstanding, with Changchun Food Store and First Food Store increasing by 57.4% and 11.7% respectively.

In addition, three days before the long holiday, the major business districts in Shanghai once again launched a group marketing campaign. The promotional activities in major shopping malls were powerful, and self use and gift consumption were concentrated. Building materials, home furnishing, gold jewelry, etc commodity Consumption ushers in the "golden season". The reporter noticed that the Zhongshan Park Business District launched the "2014 Zhongshan Home Appliance Festival" around smart life and experiential consumption, and cooperated with Suning, Gome, Yongle and other home appliance giants to launch interactive experience of new products such as 3D printers, Google glasses, somatosensory cars, leafless fans, 4K TVs, and intelligent wearable devices. The 26 outlets of Bailian Co., Ltd. jointly launched the six level gift activity of "playing shopping month and presenting gifts on National Day", which includes 18 kinds of six level gifts, such as daily necessities, fashion kitchenware and small household appliances. During the event, the sales of relevant malls increased significantly.

The monitoring data shows that the sales of Red Star Macalline Mall, which is mainly engaged in building materials and furniture, increased by 80% year on year; Toys R Us, which mainly sells children's products, increased by 30%. The recent gold price reduction has also driven the hot sales of gold jewelry. The gold market, which has been depressed since the beginning of the year, has grown by 12.2% year-on-year.