How Can New Retail Businesses Challenge Traditional Department Stores In Wuhan?

In the past week, Wuhan Jiekou and Xudong Business district , broke into the business dark horse one after another. Yintai, together with Luojia Creative Experience City, opened opposite Qunliang Square; Fuxing Huiyu's "Jungle Department Store" Star City has made its debut near Xudong Pinmao and New World Department Store. With the opening of IKEA, a home furnishing giant half a month ago, a new round of business war in Wuhan has intensified.

At about 11:00 am on the 1st, Wuhan IKEA, with an area of 46000 square meters, was crowded with people. The only restaurant in the mall was crowded, and people had to queue for at least one hour to eat.

Green plants are scattered all over the star city, and the water scenery on the terrace is like mountain streams and springs. Seafood, which is popular in the food circle, does not provide tableware throughout the journey. After the guests sit down, a bucket of fat seafood pours down. Whether abalone, prawns or flying crabs, they dip them directly with their hands, which makes Wuhan gourmets very happy.

The killer weapon of Luojia Creative Experience City is hundreds of pieces made of 300000 candies Artwork Six theme areas, including "Candy Country", "Candy Louvre" and "Honey Circus", are all made of genuine candy, attracting many children.

Qunxing City Business Management company Xia Shan, the general manager, said frankly that a new business must innovate in experiential consumption. In order to compete with traditional department stores, the mall has overturned the old way of clothing, shoes, hats, bags and cosmetics in terms of commodity structure.

In recent years, under the impact of e-commerce and economic downturn, the overall performance of Wuhan retail department stores has declined. In the face of the newly emerging commercial entities, some local department stores are investing heavily in upgrading to a shopping complex integrating eating, drinking, playing, entertainment and shopping.