Yu Speed Children'S Shoes "Yun Chao Ying Shang" Autumn New Products Conference And Order Meeting

Mr. Wei Jianming, general manager of Yu speed company, delivered a speech at the meeting, and analyzed the market situation of children's shoes and clothing in 2012. He said: "the brutal market competition environment in 2012 will have certain impact and impact on children's shoes and clothing enterprises. However, there are opportunities under the crisis. With the development and change of China's economic culture and lifestyle, fashion and fashion products will be favored. Young people's fashion and footwear market is rising rapidly. This is the opportunity that the market gives us. We must seize the opportunity and take action to succeed.

In the order meeting, Mr. Chen Mingyi, assistant general manager of Yu speed company, introduced the product structure and order process of Yu speed 2012 in autumn. In 2012, the company increased its R & D and integration efforts, enriched the product series and launched the fashion in a big way. Leisure time Series, tidal current personality series, life sports series products, a total of more than 300 footwear, more than 150 clothing, more than 50 parts. Footwear includes square shoes, cloth shoes, leather shoes, sports shoes and so on. clothing They include T-shirts, sweaters, vests, vests, jackets, windbreaker and so on. The order company adopts the futures system mode.

Mr. Lin Zhaoyang, marketing director of Yu speed company, introduced the marketing plan of Yu speed brand in 2012.

First, integrate brand marketing resources, create brand new heights, integrate products and brands with international concept, further enhance brand image and product competitiveness.

Two, the company will increase the intensity of advertising, effectively unite all sides to spread resources, and integrate and promote the brand with the help of newspapers, magazines, television, and other professional brand publicity channels. In 2012, the promotion of Yu speed brand image will be everywhere, making the fame and reputation of Yu speed brand get a qualitative leap.

Three, speed up the construction of the market network and improve the market share.

In 2012, the company will invest 10 million in the construction of terminal monopoly system. In the coming year, the company plans to add more than 300 stores and channels in the country. The company will send a professional marketing team to assist agents to develop a series of marketing strategies for some terminal markets, including sales strategy, market strategy and terminal management strategy, so that Yu speed brand will become a strong fashion brand in terminal channel.

In the future, Yu speed will be based on China and take an eye on the international market. It is our mission to create the most fashionable and personalized children's products brand. We will work together with Yu speed brand business partners to carry out the tide camp. brand Move forward!